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Zipcar Case Analysis

In: Business and Management

Submitted By Alma123
Words 356
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Develop a business model canvas for Zipcar.
Key Partners

Key activities

Value Proposition

Customer relationships

Customer Segments

Automobile companies

Operational leasing


Self service

Parking lot companies

Car Rental

Ease of use

Phone and website based customer support
Mobile & Web interface

People who wanted the convenience of a private vehicle to run occasional personal errands apart from getting to work

Web & Mobile
Technology providers

Hassle free ownership
Low-cost alternative to owning an automobile
Environmentally friendly

Cost structures

Key Resources

For urbanites


Revenue streams

Customer Acquisition
General & Admin cost
Web hosting
Vehicle leasing costs
Parking lots rent

Available cars

Usage flexibility

Shopping malls
Residential Estates
Parking lots

Annual subscription fee

Technology infrastructure
Parking lots

Application fee
Mileage fee per hour
Late return fee

Discuss the founders’ dilemmas that were experienced at Zipcar.
1. Funding was not as easy to get as the founders anticipated. Chase and Danielson put up initial investment out of their own resources and later turned to loans from friends and family.
2. Chase was faced with the challenge of developing a technology that would admit only the confirmed driver to the car and would also efficiently record the mile usage data for billing purposes. Finding the right Engineer for the job was not easy.
3. Danielson was due to give birth soon and Chase worried about how the birth of her second child would affect her commitment to Zipcar.
4. Chase felt she was committing mire time and effort to the operations of the company and this caused her to make major decisions solely without involving Danielson.…...

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