Zara Nov

In: Business and Management

Submitted By david89
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1. Draw Zara’s fast fashion supply chain.
a. What is fast fashion? The word ‘Fast Fashion’ used to the clothing company that make a clothes to reflect fast as changing the trend of the clothes. It reduced the time of manufacturing, distribution and retailing. This term is used as fast food that can have food instantly.
b. How is fast fashion supply chain different from the traditional fashion supply chain? The main difference in supply chain between fast fashion and the traditional fashion is the speed of manufacturing clothes. The clothing company normally design their clothes as every seasons, spring, summer, spring and winter. But the fast fashion designs clothes as 1 to 2 weeks due to the changing trends and the responsiveness of customers. SPA (Specialty store retailer private label apparel) will be example of the fast fashion. It reduces the marginal costs as an officer takes in charge of the process from design, manufacturing and distribution. This can be reduced the price of the product.
2. Draw and/or describe Zara’s business model.
a. What is Zara doing different (differentiation)? - trying to respond very quickly to the demands of target customers. - trying not to advertising except its twice yearly sales and opening of a new store. This reduce the price of the clothes.
b. What are the specific information requirements to realize this Business Model?
(For example, aggregating store orders, etc.?) Make a list and describe each in 2-3 sentences. * Aggregating store orders * This makes Zara knowing the total amount of sales. * Responding very quickly to demands of customers * This gives customers attracted the clothes. This can be improved the sales of the clothes. * A group of people, ‘Commercials’ * Let them to have great discretion in deciding what clothes would be designed and produced. This…...

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