Yd Online on-Line Marketing

In: Business and Management

Submitted By bin653
Words 1123
Pages 5
Company Report
Hobin Song(2009120026)
Korea University bin653@naver.com Company Introduction – YD online
History
established as ‘㈜트라이글로우픽쳐스’ in 1999
 developed game ‘프리스톤테일’ in 2001
 IPO on the KOSDAQ in 2002
 Changed corporate name to ‘㈜프리스톤’ in 2003
 Serviced publishing game ‘오디션’ in 2005
 Merged with ‘㈜이모션’ in 2005
 Changed corporate name to ‘㈜예당온라인’ in 2006
 Changed corporate name to ‘㈜와이디온라인’ in 2009
 developed and serviced game ‘갓 오브 하이스쿨’ in 2015.05
 Serviced publishing game ‘이카루스, 미르의전설2&3’ in 2015.06
 Terminated publishing game ‘오디션’ in 2015.10
(‘Audition’ occupies about half of its sales)


© 2015, Internet Marketing, Professor Janghyuk Lee

2

Company Introduction – YD online
Main business units


Online(PC based) game
ICARUS
-



2014.04 launched
Contracted with ‘wemade corporation’ to publish game in domestic market
Supplement of loss on existing Audition revenue

Mobile game
GOD OF HIGHSCHOOL
-

2015.05.21 launched
Main source of income(estimated daily revenue 100 million won)
First mega-hit mobile game in company history
Based on Naver Webtoon IP
© 2015, Internet Marketing, Professor Janghyuk Lee

3

Company Introduction – YD online
Sales/Profit (recent 3 years)
(unit: million won)

35,000

2012

30,000
25,000

2013

2014

2015 1H

Revenue

33025

29174

24341

14216

Gross
Profit

12332

16905

12989

7700

43

5593

-3004

-944

20,000
15,000
10,000
5,000

Operating
Profit

0
2012

2013

2014

2015 1H

-5,000
Revenue

Gross profit

Operating Profit

-

Due to decrepitude of existing games and poor performance of new games, sales & profit decreased annually

-

But recent 2/4 Quarter, YD online turned into profit making by mega-hit of ‘God of Highschool’

-

If the game maintains popularity, sales &…...

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