Wynn Resorts Case

In: Business and Management

Submitted By megaboy
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Case 1: Wynn Resorts
What are Wynn Resorts’ distinctive resource and competencies?
1. Steve Wynn- A most important Key resource is Steve Wynn himself. It is clear that he has a great instinct for the business and has immense passion for his trade. His vision for where the business is heading and his instinct for what his customers would love made him a billionaire in a relatively short time. In addition, he is not just a strategic, “big picture” kind of a person. He also is a hands-on manager, just enough to inspire his employees and make his customers feel special. He is a charismatic leader. He is also a great communicator, because he is able to get other stakeholders such as financiers, developers, and politicians on board so that he can implement his plans smoothly.
2. High-end facilities- grandiose decoration throughout the hotel and recreational facilities such as its 18-hole golf course, fairway villas and private entry villas, diamond suits, lavish nightlife, and Ferrari and Maserati car dealership.
3. High brand image- “the resort is able to charge a premium price due to the clout of the Wynn name and the high quality of its products and services. In 2006 Wynn Las Vegas enjoyed 94.4% occupancy, far exceeding the area’s average. Wynn resorts’ brand is synonymous with luxury in the casino market, and it capitalizes on this reputation, appealing to the high-end market.” (jones hill 2010)
4. Operating license in Macau- A key resource in the international arena is Wynn Resorts’ operating license in Macau, which gives it the right to open an unlimited number of casinos in the area, subject to local government’s approval. Having such scarce resources provides the company with a remarkable advantage.
5. Excellent staffs- every mount in the casino and each interact with staffs are designed to be the ultimate customer experience. (jones hill 2010)…...

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