Whole Foods

In: Business and Management

Submitted By elgreco
Words 2630
Pages 11
Whole Foods Market

Spring Semester 2012


Since 1980, Whole Foods Market has pioneered the organic and natural foods movement. All products meet Whole Foods Market’s strict quality standards to ensure they are free of artificial additives, sweeteners, colorings, preservatives and hydrogenated fats. Whole Foods market was founded in 1978 and is based in Austin, Texas. Founder and chairman of this company is John Mackey. The company has also some subsidiaries companies Allegro Coffee company, Pigeon Cove, Seafood processing facility, Select Fish, West Coast seafood processing facility and Produce Field Inspection Office.

Current situation

Whole Foods Market offers produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty (beer, wine and cheese), whole body (nutritional supplements, vitamins, body care and educational products), floral, pet products and household products. Whole Foods Market operates over 270 stores in North America and the United Kingdom and employees over 54000 associates. The stores emphasize perishable products, which account for about 75% of sales. The company offers more than 15000 items in four lines of private label products. Also since 2007 whole foods market merged with wild oats markets based in boulder, Colorado.


The mission of the company are three phrases “whole food-whole people-whole planet” which means that if you cover these three points with you ,you will be successful.

Strategy and Policy

Whole Foods Market believe in providing exceptional quality products. Their “motto” is a restatement of their mission “Whole foods-Whole people-Whole planet”. Their success is fulfilling their vision and measured by customer’s satisfaction, team member excellence and happiness, return on capital…...

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