Welcome Board Case

In: Business and Management

Submitted By Irish9981
Words 656
Pages 3
What are the issues in this case?

The main issue is that Cheryl cannot seem to get buy in on her vision from her senior management team. The reason for this is because it seems she is moving too fast for the rest of the company executives, and in particular Mark. The Union also will have a major issue with outsourcing some of the manufacturing away from the USA. They will see this as the first step to outsourcing all the company manufacturing. Cheryl seems to be ignoring this problem and wants to deal with it when the union negotiations are due to take place. This is a dangerous strategy.

There also seems to be a resistance to change in this company. It has mainly been a family-run company for many years but the board should have known that by appointing Cheryl there would be the inevitable change. If they wanted to preserve the company culture they should have promoted from within, possibly someone like Mark. Mark is also a problem here. He is very close with the founding family and is exerting his influence on members of the board such as Wally. Wally should be making it clear to Mark that Cheryl was appointed because of her leadership qualities and vision, and that he should not resist.

Cheryl is not very good at engaging her management team. It seems like she does not really care about their ideas or opinions for the future of the company. This is a major problem because dismissing your management teams opinions leads to dis-engagement and ultimately failure.

The “growth at any cost” mindset outlined by the board seems to be a much too aggressive goal for a very new CEO. It seems this has consumed Cheryl and she is willing to do anything it takes to achieve this, even alienating the very people who she needs to make this happen.

What needs to be done?

Mark is the most experienced executive at the company and seems to be putting up the most…...

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