Week1

In: Business and Management

Submitted By jesusrojas
Words 793
Pages 4
Week 2 Knowledge Check Study Guide
Concepts

Mastery

Score: 11 / 12

Questions

TECHNOLOGIES FOR
BUSINESS

100%

1

100%

2

3

100%

4

5

6

80%

7

8

9

100%

12

COMMUNICATION
PLANNING BUSINESS
MESSAGES
BUSINESS
COMMUNICATION
WRITING BUSINESS
MESSAGES
COMPLETING
BUSINESS MESSAGES

10

11

Concept: TECHNOLOGIES FOR BUSINESS COMMUNICATION
Mastery

100%

Questions

1.
Email communication

A.

is characterized by low control.

B.

is characterized by little coordination.

C.

is a rich communication medium

D.

incurs high cost

Correct:
The Correct Answer is: B.

1

Concept: PLANNING BUSINESS MESSAGES
Mastery

100%

Questions

2

3

2.
Which of the following is the first step in the AIM planning process for developing influential messages?

A.

Idea development

B.

Message structuring

C.

Audience analysis

D.

Message review

Correct:
The Correct Answer is: C.

3.
In the context of the AIM planning process, which of the following tends to be the single most important planning step for many messages?

A.

Identifying reader benefits and constraints

B.

Making the message easy to navigate

C.

Estimating your credibility

D.

Ensuring the communication is fair

Correct:
The Correct Answer is: A.

Concept: BUSINESS COMMUNICATION
Mastery

100%

Questions

4

5

6

4.
George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters. This belief held by George is an example of a(n):

A.

bias

B.

prejudice

C.

prototype

D.

value

Correct:
The Correct Answer is: D.
5.
Which of the following is most likely to have a negative impact on your readers' perceptions of your credibility?…...

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