Walls Business Strategy

In: Business and Management

Submitted By Diana89
Words 741
Pages 3
Wall's ice cream in Malaysia has a wide range of product but first of all the products that are famous and well known as well as good selling in Malaysia are Cornetto, magnum and Paddle Pop.

WALL’s Mini Magnum, Mini Cornetto (Vanilla and Chocolate & Vanilla mix pack) and Mini Hazelnut. The mini ice cream snacks will be available in exciting multipacks of six pieces for Mini Magnum, 12 pieces for Mini Cornetto and 10 pieces Mini Hazelnutfor the buying pleasure of Malaysian consumers. All these multipacks will be priced economically at RM4.99 (Mini Hazelnut), RM6.99 (Mini Cornetto) and RM7.99 (Mini Magnum) per pack. http://www.unilever.com.my/ourcompany/newsandmedia/pressreleases/walls_inabigway.asp Promotion
Wall's cornetto actually did promotion in seasonal period such as valentine's day that give away 100,000 free Cornetto Ice cream at Berjaya Times Square, Kuala Lumpur. By doing this, wall’s is able to gain more market share by giving free ice cream to the people and has a advantage to boost up the image of the company.
Wall's Cornetto has been recently affiliated with Macdonalds to come out with cornetto McFlurry and sundae. It can be tasted in all the Macdonalds outlet and Macdonalds Desert Centers. Besides that, Cornetto also can be found in 7-11 shops and other grocery shops. Both Macdonalds and 7-11 shops are very large company and had many branches in Malaysia therefore, wall’s ice cream could be purchase in anywhere.
Perfomance over last decade
Unilever is one of the world's leading food companies. "Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice".
In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and…...

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