Value Line Publishing

In: Business and Management

Submitted By zenki1988
Words 1709
Pages 7
| Value Line Publishing | | Yu ZhangAlex Zurbuch | Mingle Li | |

Fin 470
Oct 16, 2011

Value Line Publishing

There are two leaders for retail building-supply industry: Home Depot and Lowe’s, the two companies captured more than third of the total sale of the industry. Home Depot hold 22.9% market shares of the industry and Lowe’s hold 10.8% market share. Two companies are head to head competitor but focus on different market, Home Depot focused on large metropolitan areas and Lowe’s focused on rural area. Two companies both maintained online stores. Lowe’s has its own Web site: “Accent & Style” and focused on professional customer. Home Depot developed new type of retail stores in urban area and provide products and services in a compact format. Home Depot developed its first international retailer in 1994 and 10% of Home Depot international stores were built in global area at the end of 2001. Home Depot has 1,333 stores and 256,300 employees in 2001 and Lowe’s has 744 stores and 108,317 employees in the same period time. Return on equity shows how well a company uses investment funds to generate earnings growth. Generally a return on equity between 15% and 20% are considered desirable. Home Depot’s five year returns on equity all between 15% and 20% and Lowe’s five year returns on equity mostly less than 15%. The data prove Home Depot got higher net earnings than Lowe’s. Gross margin can use to determine the value of increasing sales. The higher gross margin means the company does a better job on turning material into the income. Gross margin can guide the pricing decision and retailers can calculate profit by using the gross margin. Gross margin show that Home Depot had more profit and less cost than Lowe’s. The purpose of operating margin is to measure levels and rates of profitability. The most common way for a company…...

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