Unit 3 P2

In: Business and Management

Submitted By Fajar01
Words 1676
Pages 7
Describe limitations and constraints under which marketing
Report by: Fajar Hassan
To: marketing director of Apple

This report is to advise you on what legal requirements you have to follow in order to maintain a successful and legal business. Therefore following all these laws and changes is mandatory and must be understood thoroughly. Sales of goods act 1979

This act requires traders to sell their goods as they are described and of satisfactory quality. Also it should serve its purpose and be of use as well as being able to back any claims of it not functioning or not serving its purpose. The product should be of satisfactory quality which means that that the product must last a reasonable time. Nevertheless this does not give the customer a right if the product was obviously faulty and they still purchased it. If you purchase and item which does not meet the description of purpose you have a right to return it within the given days, get a replacement or exchange for another item. If your goods fail to meet any of the above criteria then you could have a claim under the Sale of Goods Act.

E.g. if you buy a printer from John Lewis which is meant to connect with your computer but it does not you have a right to return it and they will happily recommend a better version to buy.

Consumer protection from unfair trading regulations 2008

This act entitles all customers honest and fair treatment from the businesses they deal with. With this act businesses cannot use aggressive sales tactics to gain sales. Companies cannot use misleading underhand tactics to get sales. Misleading actions include goods that have never existed or offering a small amount of the advertised item with no hope of meeting a large demand. Furthermore you cannot sell a product by passing it off as another product in order to gain sales. Lastly they cannot advertise…...

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