Trip Cases

In: Computers and Technology

Submitted By gtarun5
Words 7129
Pages 29
For the exclusive use of B. Varghese, 2015.

9-511-004
REV: APRIL 14, 2011

SUNIL GUPTA
KERRY HERMAN

Tri ipAdvisor It w early Mo was onday mornin in the first week of Au ng t ugust 2010, an just back i his office fr nd in rom a two-w week family vacation, Step v phen Kaufer, founder and CEO of Trip d pAdvisor (TA was happy and
A),
y relaxe Kaufer ha rented two houses for his family’s vacation in M ed. ad o Martha’s Vin neyard—one h house from TA’s newest service, Vaca ation Rentals, and the other from a competitor site. K
Kaufer was pl leased that th house he found throug TA’s listing was far sup he f gh g perior to the o off his competitor’s sit He one te. was v very optimisti about the fu ic uture potentia of TA’s ent into this se al try egment. As Kaufer settl in his off s led fice, he saw a note from Bryan Saltzb burg, General Manager of New l Initiat tives and head of TA’s f flight service requesting an urgent m e, meeting. In F
February 2009 TA
9,
hed launch a flight metasearch se m ervice similar to Kayak, w r where consum mers could com mpare prices from s severa airlines and online trave agencies (O al d el OTAs). The hi ighly competi itive online flight search m market becam even more competitive in July 2010 when Goog announce that it was acquiring ITA, a me e e 0 gle ed s leadin flight-info ng ormation soft tware compa any, for $700 million.1 Ka
0
aufer was su that Saltz ure zburg wante to discuss TA’s options in light of thi recent deve ed is elopment. Ka aufer was sti thinking a ill about the imp pact of Goog gle’s acquisiti ion on TA, w when his ass sistant inform him that Hao Wu, G med t
General Mana ager of TA’s China operat tion, was on the phone. T
Thirty
minut later Kauf finished h conversati with Wu and started r tes fer
his…...

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