Trakya Cam 5 Forces Analysis

In: Business and Management

Submitted By zkafkas
Words 587
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Trakya Cam San. A.Ş. manufactures high-quality float glass, frosted glass, coated glass, energy glasses, home appliances glass, laminated glass, mirror glass, automotive and encapsulated glass for domestic and international markets.
Most of the world’s float glass production is used in buildings, constituting c.83% of the global glass usage. In building products, basic glass can undergo two or more stages of processing before being installed as original or replacement windows and glazing systems. While 40% of the float used for buildings are used for new construction, 40% is used for refurbishment and 20% is used for interior design. Automotive market demands 7% of the total supply. Lastly 10% of the flat glass are used in special applications, solar energy being the most notable one.
Vision:
To be a fast growing global flat glass company with its strong brands and innovative solutions
Strategy:
 Globalization (Organic & Inorganic)
 Profitable and Fast Growth Beyond Regional Leadership
 Wide Product Portfolio with Value Added Products
 Product Innovation and Advanced R&D
 Effective Total Cost Management
 Environment & Sustainability
 Market & Customer Focus
PORTER’S 5 FORCES ANALYSIS FOR TRAKYA CAM SAN. A.Ş.
Threat of new entrants-Low Pressure
Entry barriers are relatively high for the flat glass industry due to the high cost of manufacturing investment. There is only China threat for the sector which effectuate only 8% of European sector. Four companies meet majority of the demand in the world. In terms of high quality float glass alone, the industry is relatively consolidated, with four companies accounting for the majority of glass capacity. Of the four companies two of them are from Japan, namely, Asahi Glass and NSG Group, Saint-Gobain is based in France and Guardian is the American producer. Şişecam’s flat glass arm Trakya Cam has a total…...

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