Toyota Moter Corp.

In: Business and Management

Submitted By sjoukje
Words 1020
Pages 5
Case Part A: Toyota Under-the-Radar Recall Responses
Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. This multinational corporation has been the largest automobile manufacturer in 2012 worldwide and makes around 10 million vehicles per year. Through the years, Toyota has recalled their vehicles several times. In 2010, Toyota Motor Corp. has had a series of recalls. Their vehicles have become more and more susceptible for defective parts and engineering flaws. It has been said that this was caused by the fact that Toyota had to choose between either lower costs to overcome the yen or to improve quality to prevent new recalls. Toyota admits that the last couple of years they have been lax and were not bothered to report any problems that occurred. The company is now facing hundreds of lawsuits but still not takes full responsibility for these problems. Due to this, their image has been tarnished, but the company has changed and responds with some reforms to the recent quality recall problems.

1.Develop a diagram that summarizes what Toyota has done in response to its recent quality problems.
In the field of management there have been a couple changes. They developed a computer database to track vehicle repairs and fasten the processing of complaints from customers.
Next to that, they expanded the company with rapid-response teams not only in US and Japan but also in Europa and China to determine the cause of the accidents. For these ideas, a computer system is needed to compile repair reports and complaints from the internet to mine those data and spot trends. This system, called Toyota Advance Quality Information Centre (TACIQ), will be accessible for most employees. They also named a managing director to oversee all safety-related issues. This director meanly works on the research and…...

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