Premium Essay

The the

In: Business and Management

Submitted By AD99
Words 2596
Pages 11
As per
The Globe and Mail
Published Friday, May 23, 2014 10:25AM EDT

New chief executive officer of Rogers Communications Inc. As of December 2013
Guy Laurence CEO

Resetting company’s management structure.
Fix customer service issues **** poor customer service to be improved by unraveling a tangled mess of corporate structures and separating consumer concerns from business priorities.
Reignite growth.

Restructuring will make Rogers more agile (quote: Guy Laurence)

High level executives removed from office. (shake up)

Senior ranks will be shifted away from daily operations to focus on long-term strategic goals.
The restructuring comes amid an intensely competitive telecommunication’s landscape. For Rogers that has meant limited growth in wireless customers, recent declines in cable subscribers and a lagging stock price.
The new setup gives Mr. Laurence firm control of operations and puts deputy chairman Edward Rogers, son of the late founder and CEO Ted Rogers, in line to one day take over as chairman. Mr. Rogers currently holds an executive post as well as heading a family trust that controls the company through multiple voting shares.
Under Mr. Laurence’s plan, Mr. Rogers is giving up his operating duties to focus on the board, but sources say he is believed to be in line to one day replace chairman Alan Horn when he steps down. His sister, Melinda Rogers, is also leaving her role as a senior vice-president but she will remain on the board.

Clear focus on customers, growth and especially pushing content across all platforms. Mr. Laurence must position the company to take maximum advantage of its landmark $5.2-billion, 12-year deal securing national broadcast and digital rights to NHL games – which even its own executives have described as daunting.
Tim Casey, an analyst with BMO Nesbitt Burns, said investors should take a long-term…...

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