The Value of Television Advertising in the World of Digitalization.

In: Computers and Technology

Submitted By owczarus14
Words 2358
Pages 10
Is TV really dead?
The value of television advertising in the world of digitalization.

Executive summary:

Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels.
The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising.
The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world.

Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8

1. Introduction
Television is the medium that has proven itself most impactful since the beginning of the twentieth century, however it is the internet advertising that has been developing very dynamically in the recent years and delivered a great return on investment (ROI) to marketers. Online advertising is great both for businesses focused on e-commerce as well as branding marketing. The development of…...

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