The New York Times

In: Business and Management

Submitted By jdb22
Words 833
Pages 4
Q1. Describe NYTD’s evolution to date. What is the strategy of NYTD? Are the organization and control consistent with the strategy?
Evolution: New York Times first ventured into the Internet in 1995. Back then, the company was called the New York Times Electronic Media Company. At first, the organization included four more employees. Later during the first year, Martin Niesenholtz was hired as a president and the project consisted of only one webpage; NYTimes.com. Mr. Niesenholtz reported to both the general manager and the editor of the newspaper. Later, Bernie Gwertzman was assigned to direct the editorial operations of NYTimes.com. At this time there was a need for an own newsroom for the digital version of the newspaper. In 1999, a new operating division, Times Company Digital, was created, which reported directly to corporate management. The new division included NYTimes.com, Boston.com, NYToday.com, GolfDigest.com, WineToday.com, and Abuzz. The new division had a very decentralized structure and different organizational structures but still with similar roles as a common newspaper. The different websites were combined in the new organization to be able to learn from eachother. However, in 2000, the organizational structure changed and “product” managers were nominated as well as functional heads. A lot of effort was then put into creating a culture of team-work and openness, and the NYTD moved into a new building. This separated unit, first organizationally and then physically, led to tensions between the original Company and the new division. The new culture and employees hired from outside the Company created a very competitive internal environment.
Strategy: The main strategy of NYTD is to convert printed newspapers into website content that would be displayed over the internet. The NYTD aimed to find new and creative ways to utilize the full potential of…...

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