The Marketing and Supply Chain Change in E-Commerce

In: Business and Management

Submitted By babyjeiee
Words 2958
Pages 12
Analysis of the Online Business in Supply Chain Management and Marketing Strategy by
© Renjie Wu
__________________
2011

Student Number: WU_11340881

Tutor: Dr Luca Lo Sicco

Table of Content

|Chapters |Pages |
|Abstract |3 |
|I. Introduction |4-6 |
|1.1 Introduction of online business |4-5 |
|1.2 Current situation of online business and the reason for this issue being raised |6 |
|II. Research significance of Pattern changes in terms of Supply Chain Management in Fashion industry. |7-9 |
|2.1 Definition and the importance of Supply Chain Management |7 |
|2.2 Recent changes in Supply Chain Management in retailers under the impact of online business booms |8-9 |
|2.3 Identify the advantages and disadvantages of the changes. |9 |
|III. Research the Marketing strategy and Analysis |10-15 |
|3.1 Pen portrait of online consumers |10-12 |
|3.2 New approaches applied in Marketing strategy by retailers |13-14 |
|3.3 Future marketing strategy in the digital world |14-15 |…...

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