The Crisis Communication Plan of Massachusetts General Hospital

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Submitted By beibei90813
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The Crisis Communication Plan of
Massachusetts General Hospital

Introduction to the Plan

All organizations have possibility of encountering a crisis. When a crisis strikes, an organization could protect he organization’s reputation and unite its employee to realize its mission by effective and timely communication. The key to effective communication in a crisis is proactive preparation. With a specific instruction in hand, employees are able to effectively respond to the related issues. To the public, we are always proud of our excellent services. In 2015, U.S. News & World Report named our Massachusetts General Hospital (MGH) the top hospital in the nation based on our quality of care, patient safety and reputation in 16 clinical specialties. For a hospital, there is nothing more important than trust. Therefore, we need a crisis communication plan to prepare all members for the crises to maintain the public and stakeholder trust.

This guide is designed for our MGH members to develop and adopt a practical tool for planning appropriate measures. The guide helps them to be better prepared to face the wide range of emergencies that may occur in an organization.

Given the complexity of Massachusetts General Hospital’s business, I make the scale of crises that would take place in Boston.

Crisis Inventory for Massachusetts General Hospital

External crises

Type | Description | Happened Before | Probability | Impact | Natural Disaster | Hurricane,Snow storm, Fire | YesTerrible Snow storm in 2015 | 2-Remotely possible | 4- The hospital is possible closed.Serious financial loss because of rebuilding the infrastructure. | Pandemic | Influenza H1N1 | YesVirulent influenza in 1918;H1N1 pandemic in 2009. | 3-Possible | 4- Patients are reluctant to go to the hospital;Doctors and staff are vulnerable to get affected | PowerFailure | Massive…...

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