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In: English and Literature

Submitted By tinnanun
Words 806
Pages 4
JKL SWOT Strengths | Weaknesses | Harriet has a clear focus to make JKL the best childcare business on the market | Harriet’s commitment to be a mother is greater than that of running the business | Harriet has experience of being a parent and business expertise of being an HR director | The business is run and is dominated by Harriet Hayes and her husband Matthew Albie. They also rely heavily by obtaining finance from the property developer equity partner | They charge a weekly fee which should be easier to administer. | They are operating at 100% capacity which puts strains on staff and quality. They risk disappointing customers | The business has been going since 2005 so they have picked up experience of running a childcare business | The Childcare centre are expensive to create and need a lot of technical expertise to run and set up. | JKL provide stimulating and educational day care for both babies and pre-school children. | TotsAtPlay are cheaper for the daycare for pre-school children. | They also use their expertise by providing, babysitting services, evening classes for parents and toddlers and hosting children’s parties at weekends | Matthew is concerned that changes in marketing strategy will adversely affect cashflow. | They are based in one city Birmingham where they have three centres. | Further expansion will put a drain on resources. They need to find a new financial partner with more money. | They are operating at 100% capacity which means they are maximum efficiency regarding operating costs. | They are at least two years away from breaking even. | Each centre is designed to the highest specifications with age specific rooms, sensory theatres, music rooms and studios, outdoor play areas and a parents’ area. | They are going to have cash flow problems that will need to addressed. They will have an overdraft which will go up to…...

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