Telmex Colombia

In: Business and Management

Submitted By Gaby2009
Words 3984
Pages 16
TELMEX COLOMBIA S.A.

a) DESCRIPCION GENERAL DE LA EMPRESA
Telmex Colombia S.A. incursionó en el mercado colombiano en el año 2000, sin embrago, inició sus operaciones a partir del año 2004, cuando su casa matriz adquirió AT&T Latin America, con lo cual obtuvo una participación del 1% del mercado colombiano en la prestación de servicios de internet. Adicional a la entrada en Colombia, esta adquisición le permitió expandir sus operaciones a otros países de Latinoamérica, con la finalidad de aprovechar las oportunidades de crecimiento derivadas de cada mercado en el cual se ha incursionado, permitiendo satisfacer las necesidades de nuestros clientes con un servicio integral de alta calidad y diversificando sus servicios.
En diciembre de 2007 Teléfonos de México S.A.B. de C.V., separó la operación latinoamericana de su operación en México, creando la empresa Telmex Internacional, que tiene operaciones en Argentina, Brasil, Chile, Colombia, Ecuador, Perú y Uruguay, proporcionando una amplia gama de servicios de las tecnologías informáticas de las comunicaciones; así como servicios relacionados con directorios de páginas amarillas en México, Estados Unidos de América, Argentina, Colombia y Perú.
Actualmente Telmex Colombia S.A. se encuentra posicionada como una de las líderes del sector de las Telecomunicaciones, llegando a finales de 2010 a 5.4 millones de hogares del país, ofreciendo una amplia gama de productos en cuatro principales líneas de negocio:
Hogar (Televisión, Banda Ancha, Voz y Tarjeta T), Pymes (Internet Banda Ancha, Telefonía Local, Televisión, LD 456) y Corporativo (Telefonía IP, Servicios de E-Business, Servicios Administrados, Internet Dedicado, Servicios de Datos, Servicios Multinacionales). Paginas Telmex (Directorios). b) ANALISIS DE LA SITUACION ASIGNADA
Telmex, en su interés por expandirse e incursionar en el mercado…...

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