Telekom Ag

In: Business and Management

Submitted By SdCS
Words 7709
Pages 31
Deutsche Telekom AG
Fallstudie für das strategische Management

Maxi Dietterle (175735) Anne Breining (175714) Melanie Schmid (175834) Sandra da Costa Soares (175718)

18. Januar 2012

Inhaltsverzeichnis

INHALTSVERZEICHNIS
Inhaltsverzeichnis .............................................................................................................. I Abbildungs- und Tabellenverzeichnis ............................................................................... II 1. 2. Einleitung ................................................................................................................... 1 Das Unternehmen Deutsche Telekom AG................................................................. 1
2.1. 2.2. Geschichte und Gründung ............................................................................................ 1 Zahlen und Fakten......................................................................................................... 2

3.

Organisation .............................................................................................................. 3
3.1. 3.2. 3.3. Mission und Vision ........................................................................................................ 3 Unternehmenswerte ..................................................................................................... 4 Erfolgsfaktor Mensch .................................................................................................... 5

4. 5.

Strategie der Telekom ............................................................................................... 6 Analysen .................................................................................................................... 9
5.1. 5.2. 5.3. Swot-Analyse…...

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