Technology Impact Paper

In: Computers and Technology

Submitted By lancekevans
Words 962
Pages 4
Technology Impact Paper
TEC/401 Human Factors in Technology
May 14, 2012

Technology Impact Paper
Technology is a fundamental part of our lives; from the largest urban areas to remote populations, we rely on technology to live and work. As our dependence on technology grows, so does our thirst for innovation. As emerging technologies are introduced to the market, users respond with both adulation and acceptance. Although our tech-savvy society eagerly anticipates new technological releases; at times there can be a resistance to innovation. The impact of technology on consumers can be affected by several variables. The method of introduction of the technology to customers, the added value of the technology relative to the technology currently being utilized, the support plan emplaced to address questions and concerns from customers and the importance of new partnerships with technology partners each plays an important role in how technology impacts clients.
The method of introduction of new products to customers can be the defining characteristic of a brand; strategically marketed product launches can foster anticipation for new technology. Conversely, radically implemented or poorly released products, (regardless of their value) can be met with opposition. The impact of a poorly introduced product can be greatly affected by the method of introduction. Introduction foul-ups occur when the organization has not clearly defined their respective audience; additional failures include the time and place of the introduction; should we launch online, in retail stores or by direct mail? Understanding the intended consumer and formulating an introduction specifically targeted for easy integration of the new product can create a positive experience and insure positive impact. Each manner of product introduction has a unique set of requirements. For example,…...

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