Tata Nano

In: Business and Management

Submitted By anhtuan24
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Table of content
I. Introduction I. Introduction:
The Tata Nano also called one-lakh car is a city car manufactured by Tata Motors, a car company based in India, is quickly becoming a new star in the car industries as other big names in industries such as Toyota and General Motor are suffering losses due to the economic crisis. One of the smallest as well as lowest powered cars in the world, it was designed to be the cheapest car in India aimed mainly at the lowest price segment in the Indian domestic market.
The Nano sold in India is a 624cc, rear-engine (for a less complex and hence cheaper transmission), manual transmission, four-passenger, four-door car. The car lacks power steering and safety features like air-bags and ABS. Assemble line is in Pantnagar, Uttarkhand, India and Charodi, Gujarat, India (since June 2010).
The car was launched in the Indian market in March, 2009 with a pre-launch price offer of 100,000 (US$ 2100).
II. History:
1945

- The Company was incorporated on 1st September at Mumbai to manufacture diesel vehicles for commercial use, excavators, industrial shunner, dumpers, heavy forgings and machine tools.

- The commercial diesel vehicles which were known `Tata Mercedes Benz' (TMB) are now called `Tata' vehicles after the expiry of the collaboration agreement with Daimler-Benz AG, West Germany. The company also used to manufacture pulp and paper making machinery.
Seeing an opportunity in the great number of Indian families with two-wheeled rather than four-wheeled vehicles, Tata Motors began development of an affordable car in 2003. The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low-cost Indian labor.
When Tata Motors launched the Nano in 2009, the concept of the “world’s cheapest car" in one of…...

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