Tastecard - International Market Feasibility Study

In: Business and Management

Submitted By katieb29
Words 5548
Pages 23
tastecard:

International Market
Feasibility Study

* Content’s Page

1.0. Executive Summary 3 2.0. Company Background and Target Market 4 3.0. Business Environment (PEST Analysis) 5-7 4.1. Political Factors 5 4.2. Economic Factors 5-6 4.3. Social Factors 6 4.4. Technological Factors 7 4.0. Market Demand Analysis 8-11 5.5. ‘Daily Deals’ and Discounts Demand 8 5.6. Growth of Chained Foodservice Operators 9-11 5.7. Mobile Technology Advancements 11 5.0. Current Supply Side (Market Gap) 12-13 6.8. La Four Chette 12 6.9. Groupon – France 12-13 6.0. Market Entry Strategy 14-15 7.10. Entry Strategy 14 7.11. The Value Chain Framework 14-15 7.0. Product Adaptation 16-18 8.0. Pricing Strategy 19-20 9.0. Distribution Options 21 10.0. Promotion and Communications 22 11.12. Social Media Websites 22 11.13. Pay Per Click Advertising 22 11.14. Partnerships with established brands 22 11.0. References 23-26 12.0. Appendices 27-30

* List of Figures

Figure 1.0 – Strength of Economic and Technological Factors in France 6
Figure 2.0 – Consumer Foodservice by Independent Vs Chained Outlets 9
Figure 3.0 – Leading Chained Consumer Foodservice Brands by 10 Number of Units
Figure 4.0 – The Value Chain Framework 15
Figure 5.0 – French translation of the tastecard brand name 17
Figure 6.0 – River Thames outline on tastecard and map of London 17
Figure 7.0 – River Seine outline in France 18
Figure 8.0 – Pricing Strategy Matrix 19
Figure 9.0 –…...

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