Swot Analysis of Telenor

In: Business and Management

Submitted By zeeshan472012
Words 640
Pages 3
Threats:
Political instability:
Government is now stable from the day President General Musharaf has taken over. Therefore telecom industry of Pakistan has been experiencing growth since last one and half years. Current government has liberalized the taxation and licensing polices in order to attract more and more foreign direct investment in the country.
But this political instability can occur if the government changes and bring new policies which might not be in favor of telecom industry.
Propaganda by religious forces:
Telenor had to face severe criticism from the religious forces in Pakistan after the publishing of caricatures on the Holy Prophet (P.B.U.H). people called for the total opposition of the Norwegian based company.
Public pay phones & calling cards usage where network is not available:
It is a big threat to the company as it cuts down companies profits. Moreover, people can evenshift to other network who have coverage in those areas. So the company should take notice andtry to provide service in every nook and corner of the country.

Formulating and implementing strategies: Once the SWOT analysis is complete the company needs to pay attention to the expansion of the business by offering a number of quality products in the market. The company needs to evaluateits growth strategy so that it can have a clear understanding of the direction towards which it isheading. The organization should concentrate on its primary line of business in order to achievesuccessful expansion.
Telenor Growth Strategy
The Telenor Group has a strong track record of delivering on ambitious goals. The Telenor Group has defined strategic ambitions which it aims to achieve by 2011. These are:
To deliver increased profitable growth
The Telenor Group aims to achieve a substantial revenue increase in the years to come. Thisgrowth will mainly come from existing…...

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