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Case 1: Airbus A3XX
Due: August 31, 2011 On August 31st we will discuss the HBS case “Airbus A3XX: Developing the World’s Largest Commercial Jet (A)” (9-201-028, Revised April 26, 2004). The case is available in the course packet or from the website of the Harvard Business School Press. To prepare for the class discussion, you need to submit a written analysis. The assignment is done in your study groups and part of the class contribution grade will be determined by peer evaluation of each member’s contribution to the assignments. Copies of the written reports are due at the beginning of class on the day the case will be discussed in class according to the class schedule. No late written reports will be accepted. Each group will hand in only one typed assignment. The assignments should be between four and eight pages in standard formatting. For the cases, you should try to put yourself in the shoes of the case participants at the time of the case and you must take a position regarding the problem in the case and make a specific recommendation on how to solve it. Support your recommendation as succinctly and as effectively as you can. The case questions given below are designed to help you streamline the issues to be addressed. If you believe that these questions do not effectively address the problems in the case, feel free to go outside the parameters of the questions. You may not look at or use case materials from any other source, such as slides, spreadsheets or discussions that may be available or that may have been used in prior years here in Texas. Assignment Questions: 1. Why is Airbus interested in building the A3XX? What are its objectives? 2. How many aircraft per year does Airbus need to sell in order to break even on the investment? Is this number greater or less than your estimate of total…...

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