Streangths N Weakness

In: Business and Management

Submitted By Wymond88
Words 942
Pages 4
1. Why is it necessary for Disney to build brand awareness in China and other emerging markets?

Brand awareness of Disney Company must be able to be built in the China country and also other emerging markets. Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is because there is an increasingly affluent middle and higher class of people in China which they have quite a big amount of money to spend on purchasing the Disney products and also travelling such as Disneyland. Sooner or later China will be on of the biggest driving forces in forms of profit and revenue.

China is now moving quickly towards a country that has the economic freedoms and the closer it comes to then the sooner a massive market will emerge. For example, Shanghai has strong distribution power in the China; it is capture the latest trends in the China market. Shanghai consumers are considered the trendsetters in fashion and lifestyle products across China. As a result, many merchandisers, distributors, and domestic tourists travel to Shanghai to preview the latest fashions and product designs that are set to enter their territory and try to gain a first mover’s advantage. Furthermore, even those broader from China, BRIC (Brazil, Russia, India and China) has been analyzed as countries that will grow rapidly in the future, and having the ability that will help to ensure good results and strong brand recognition when it occurs. With the awareness built and revenue from other countries, it can help their country to have a better economic.

Emerging market area is a nation with business activity and social in the progress of quick growth and industrialization. Globalization enforces companies to enter foreign markets because developing countries generate the potential markets with their hunger to the new products. China and India…...

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