Strategic Plan, Part I

In: Business and Management

Submitted By eves238
Words 1131
Pages 5
Strategic Plan, Part I For a company to be successful it is important to have a good strategic plan. A strategic plan will define the vision, mission, and values of a company. The strategic plan will guide the company into a direction that will set them apart from other competitors (Pearce & Robinson, 2009). This paper will define the business product and services of Simply Sweet Bakery and its customers by stating Simply Sweet Bakery's mission statement. Simply Sweet Bakery's vision will clearly demonstrate what the business will want to become as well as defining the guiding principles and values. An analysis will be done regarding how vision, mission, and values guide Simply Sweet Bakery's strategic planning. Finally an evaluation will be done on how Simply Sweet Bakery addresses customers needs and critiques as well as how the company will achieve a competitive advantage.
Mission Statement Simply Sweet Bakery is a bakery located in the center of an outdoor shopping center. The products and services Simply Sweet Bakery offers varies. Product wise Simply Sweet Bakery offers different types of desserts from simple breads to array of exotic desserts. Simply Sweet Bakery allows the customers to eat at the bakery in the dining area or the patio area. Customers can also order and take home their favorite desserts. When customers eat in they are able to view the bakers making the desserts. Customers can give input and offer some creative ideas to the bakers. Simply Sweet Bakery offers different classes to those customers who want to learn either the basics of baking to learning how to decorate extravagant wedding cakes. Simply Sweet Bakery also provides a room that will host parties such as baby showers, birthdays, or bridal showers allowing the guests to be creative and make desserts. Just like its name Simply Sweet Bakery has a simple mission…...

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