Strategic Business Plan of a Company in Transportation Sector

In: Business and Management

Submitted By ozlem
Words 8098
Pages 33
Table of Contents Table of Contents 1 List of Tables 3 List of Charts 4 Introduction 5 I. Transportation Sector 7 1. Key Factors for Success in Transportation Sector 7 2. Transportation Statistics of the Sector in Turkey 8 II. Strategic Business Plan for Metro Tourism 17 1. Internal Analysis of Metro Tourism 17 a. Historical Background 20 b. Mission-Visions-Strategic Targets-Aims 20 c. Market Share, Organizational Structure, Revenue Items 22 d. Trading Strategies 23 2. Financial Structure of Metro Tourism 23 a. Existing financial structure and financial analysis 23 b. Financial predictions for the next three years 29 3. External Analysis of Metro Tourism 29 a. Competitor Analysis 29 b. Economic and Political Analysis 33 c. SWOT Analysis 33 d. PESTEL Analysis 37 e. Porter’s 5 Force Analysis 37 4. Strategic Business Propositions for Metro Tourism. 37 a. Best opportunities for the next three year success regarding the costs and risks 37 b. Potential profits for Metro Tourism and the actions that will improve sustainability. 37

List of Tables Table 1: Investment in transportation, in billion EUR 7 Table 2: Length of railways, the train kilometers 8 Table 3: Passenger transportation by railways 9 Table 4: The number of railways accidents and results 10 Table 5: Air transport statistics 11 Table 6: Aircrafts involved in accidents and result of accidents 12 Table 7: Road Lengths (in km) 13 Table 8: Passenger transportation percentages 14 Table 9: Government investments (Total : 195,2 billion TL) 14 Table 11: Vehicle Fleet of Metro Tourism 17

List of Charts Chart 1: Market Share of Metro Tourism 22 Chart 2: Competitor Analysis / Number of Buses 30 Chart 3: Competitor Analysis / Number of Agencies 30 Chart 4: Competitor Analysis / Agency / Voyage Percentage 31 Chart 5: Competitor Analysis…...

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