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Steers

In: Business and Management

Submitted By barns
Words 520
Pages 3
History of Steers
The Steers franchise started in South Africa, in Jeppe, Johannesburg, in the 1970’s by John Halamandaris. His innovation of Steers stemmed from his father, George Halamandaris, whom after touring the United States introduced the first steakhouse concept. The name Steers had initially evolved from Golden Spur, the Seven Steer, Branded Steer and the Longhorn Steer. Later in 1983 Steers offered a unique franchise programme for prospective franchisees. Since then Steers has grown to over 500 stores in Africa and until recently in the United Kingdom. Steers now follows under the Famous Brands. Famous Brands is Africa’s leading quick-service restaurant franchisor.

Strengths of Steers Franchise
Steers has had a massive impact in South Africa, especially for being the first steakhouse in the country. Amongst other fast food franchises in South Africa, for example KFC and Nandos, they have numerous awards under their belt. To highlight their main achievements Steers has been awarded for 17 in a row the best hamburger in the Quick-Service Restaurant (QSR) industry. They have also been awarded the best chips for 13years and still continues to hold this title.
Obtaining such distinguished achievements empowers the value of the Steers franchise. These achievements illustrate the capability of the franchise and their ability to maintain its high standards.
The Steers franchise has opened its doors to new markets in Africa and in England and the United Kingdom. This shows competence and the ability of the brand to be accepted and implied in foreign markets.
Steers range of different food items provide customers of lower, medium and upper class satisfaction. Their price ranges varies from just affordable to medium priced, and their quality of food items are of top class.

Weaknesses of Steers Franchise
With a successful brand that caters for all types…...

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