Spes

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A STUDY ON THE TUGAK FESTIVAL
(FARM FROG EXOTIC DISH) OF PAMPANGA.
A BASIS FOR ADVERTISING CAMPAIGN

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A Thesis presented to the College of Humanities, Arts and Social Sciences
Department of Mass Communication
Pamantasan ng Lungsod ng Maynila

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In partial fulfillment of the requirements for the degree
Bachelor in Mass Communication

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By:
Vanessa Alac
Renee Mae Bonifacio
Eva Mhe Guzmana
Aira Henson
Melody Grace Christine Osorio

Chapter 1
INTRODUCTION

This chapter is an overview of the study on the history of the culinary tourism of Pampanga, how it was coined as the Culinary Capital of the Philippines and the different festivals they are celebrating every year. This includes the background of the study, statement of the problem, significance of the stud and scope and limitations of the study.

Background of the Study
Pampanga is a province of the Philippines located in Central Luzon or Region 3. City of San Fernando is the capital which surrounded by the provinces of Bataan and Zambales, Tarlac, Nueva Ecija and Bulacan.

Pampanga is called as the Culinary Capital of the Philippines because the province is blessed which great cooks which are trained by the Spaniards during the colonial period. These great cooks pass their culinary expertise from generation to generation.

Pampanga is very much known for its first-rate cuisines and delicacies according to culinary experts that’s why it was tagged as the Culinary Capital of the Philippines.

Blogger, Ravaged Face who is a pure Kapampangan, shared her insights about their province’ food expertise.
It’s indisputable that we are the home of the best dishes in the county and this has always makes me proud to be a Kapampangan. We don’t settle for anything less than the best- I guess the passion and talent for food runs in the blood of every…...

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