Sony Global

In: Business and Management

Submitted By abztrakkthoughtz
Words 466
Pages 2
In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that operates its business in global market and belongs to Japan and produces electronic products for the customers (Sony Corp. Info, 2011). There will be discussion about products information, contact information, internet marketing strategies, privacy policy of the firm, etc.

Evaluation of Website
Sony Corporation provides whole relevant information on the website of the firm about its products, services, etc (Sony Corp. Info, 2011). Areas that are evaluated for the firm are as follow:

Product information
Sony Corporation has developed its website effectively that attracts the customers to purchase products. The firm provides all relevant information about the products on its website. Additionally, the firm also has made a list of its products that includes various categories of products that are offered by it (Electronic Support, 2011).

Corporation Contact Information
The firm provides all relevant contact information about its stores and company to make it easy for the customers to connect with the firm every time. It also makes attractive and valuable information of the firm on its website. To find any nearer location for purchasing the products, the firm also provides sufficient information...

Customization of products for customers
The corporation's website does not provide a wide…...

Similar Documents

Sony

...07-046 Rev: December 8, 2011 Sony's Battle for Video Game Supremacy John Sterman, Khan Jekarl, Cate Reavis As Sir Howard Stringer, CEO of Sony Corporation, settled in for his flight back to Japan from New York, a number of pressing issues occupied his mind about Sony’s future. At the forefront, Sony’s next generation video game console, the PlayStation 3 (PS3), was set to launch worldwide on November 17, 2006, a mere week away. Despite PlayStation 2’s (PS2) dominance in the last generation of gaming consoles, Stringer understood that past successes were no guarantee of future success in the intensely competitive game industry. Microsoft had launched the first volley in the last console war by releasing the Xbox 360 in the fall of 2005. Within one year, almost 4 million Xbox 360s had been sold worldwide, giving Microsoft a significant head-start in the race for market dominance. Meanwhile, Nintendo, a competitor thought to be dead due to the lackluster sales of its previous console, the Nintendo Gamecube, had generated significant “buzz” around its new entry, the Nintendo Wii (pronounced “we”). Targeting more of a mainstream audience than Sony and Microsoft, the Wii, scheduled to launch just two days after the PS3, posed a serious threat to Sony’s market share, particularly due to its $249.99 retail price, half the price of the PS3. Stringer also knew that there was much more at stake than winning the console war. The next generation of the DVD market was at stake as......

Words: 10464 - Pages: 42

Sony

...of electronic products for the consumers and professional market. Sony and Matsushita Electric, the two largest Japanese consumer electronics companies, have continuously developed the business strategies to satisfy the consumers’ demands in Japan and in the world. With the China’s low wage and low cost advantages, China became the largest production workshop in the world. Many multinational companies transferred their factories from local to China that seeks for a high profit margin with low production cost. Those Japanese electronic manufacturers combine with the local advanced techniques maintains the high quality of products and reduces the cost in labor and land to gain the competitive advantages in the world. This production model can help the firm to reduce its products’ price and increase the demands in the global market to compete in the price’s war. Matsushita had 144 overseas manufacturing subsidiaries and expanded 49 spots in China while Sony has six spot of 35 factories are located in China. In 2002, Matsushita and Sony executed different production strategies, Matsushita was expand more industries in China but Sony decided to move some of its manufacturing factories from China to Japan (1). In all electronic manufacturers, Sony had a leading position in the market; many other manufacturers like Sharp and Matsushita competed the price by copying the new technologies from Sony. Matsushita and Sony were both came from Japan and had a similar business size and......

Words: 881 - Pages: 4

Sony

...major factor contributing to Sony's global dominance for so many years was the brand's leadership position in innovation, cutting edge designs (in that age), and its ability to anticipate hidden consumer needs and cater to them. This philosophy manifested in the form of Walkman, VCR, PlayStations to name a few. In retrospect, this sustained success may have come at a cost - a cost that is costing too much for the brand now. There are many reasons for Sony's fall from the top. As other young competitors such as Samsung learned the mistakes of excessive and unrelated diversification and channeled their resources around one or two dominant businesses, Sony still seems to have stuck up in multiple businesses: consumer electronics, music label, online music store, semiconductors, a motion picture company and financial units to name the dominant few. This diversification not only drains the brand's resources to a great extent but also diverts the brand focus from the core of the brand. Additionally, Sony had years of complacency and lack of focus has opened the market in many sectors to younger, much agile players such as Samsung, LG, Apple, Nokia and others that are attacking Sony on multiple fronts. This combined blow from other brands that have become market leaders in businesses that Sony was once a leader is turning out to be very lethal. What should Sony do to regain its lost brand supremacy? It seems ironic that for a solution Sony may want to look at a brand that......

Words: 355 - Pages: 2

Sony

...major factor contributing to Sony's global dominance for so many years was the brand's leadership position in innovation, cutting edge designs (in that age), and its ability to anticipate hidden consumer needs and cater to them. This philosophy manifested in the form of Walkman, VCR, PlayStations to name a few. In retrospect, this sustained success may have come at a cost - a cost that is costing too much for the brand now. There are many reasons for Sony's fall from the top. As other young competitors such as Samsung learned the mistakes of excessive and unrelated diversification and channeled their resources around one or two dominant businesses, Sony still seems to have stuck up in multiple businesses: consumer electronics, music label, online music store, semiconductors, a motion picture company and financial units to name the dominant few. This diversification not only drains the brand's resources to a great extent but also diverts the brand focus from the core of the brand. Additionally, Sony had years of complacency and lack of focus has opened the market in many sectors to younger, much agile players such as Samsung, LG, Apple, Nokia and others that are attacking Sony on multiple fronts. This combined blow from other brands that have become market leaders in businesses that Sony was once a leader is turning out to be very lethal. What should Sony do to regain its lost brand supremacy? It seems ironic that for a solution Sony may want to look at a brand that......

Words: 355 - Pages: 2

Sony

...SONY Make. Believe Principal of management MG Sony’s Introduction and Summary The Sony Corporation was founded in 1946 by Masaru Ibuka and Akio Morita, The two complement each other with a exclusive mix of product modernization and marketing ability, and formed a company that would in time grow into a more than $60 billion global organization. During the post war in 1950 Ibuka and Morita Sony created first hardware device a tape player recorder which was called the G-TYPE recorder, the first tape player was made from paper and hand painted magnetic material because the materials were high in demands. (news.sel.sony.com) Ibuka was a realistic creator who could predict what products and technologies could be applied to everyday life. He motivated in his engineers he had a spirit of innovation and pushed that helped them to reach beyond their own expectations. Ibuka also encourage a thrilling working environment and an open mind company culture. In the founding booklet, he stated one of his wish was to build a company whose employees are satisfied and pleased by their work and his aspiration to create a fun, energetic workplace.( news.sel.sony.com) Akio Morita was a marketing pioneer who influential in making Sony a household name all over the world, He was determined to launch the Sony brand. (news.sel.sony.com) Their headquarters are located in Tokyo Japan Sony is a global company of audio, video, communications and information technology products......

Words: 1429 - Pages: 6

Sony

...introduction: Background to SONY ‘s road to Internationalize 1. A brief history of SONY Corporation: * General information: SONY Corporation commonly refer to as SONY, is a Japanese multinational conglomorate corporation headquartered in Tokyo, Japan. The company is one of the leading manufacturers of electronic products for consumers and professional markets. * Name ( đây chỉ là ý chính, còn vào report thì sẽ chi tiết hơn về tên Nhật đầu tiên, sau đó go international thay đổi ntn): went through some changes. Its current name is the combination of “ SONUS” (origin Latin for SONIC, meaning sound), and “SONNY” ( small size or a youthful boy). It was chosen for its simple pronunciation that is the same in any language. * Where/ Who to established: founded in Tokyo in 1946, SONY was the brainchild of two men, an engineer and a physicist. + Start-up capital: 190,000 yen for the research and manufacture of telecommunications and measuring equipment. + Emloyees: (just) 20! * Industry: manufacturing videos, electronic, information technology, video games consoles and commications products. ( tạm thời ntn nhé, khi viết sẽ kĩ hơn về quá trình thành lập nên cty! ) 2. Its major sectors of operation ( services/ products, nature of the industry it operates within): SONY offers a number of products in a variety of product lines aound the world. A. Electronics: TV, cameras, camcorders, home audio, personal audio, mobiphones... * Audio: + SONY produced......

Words: 492 - Pages: 2

Sony

...SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes the company’s founding prospectus of the spirit of freedom and open-mindedness. (Sony Corp. Info) Sony concentrates its business efforts towards achieving corporate social responsibility, community involvement, volunteerism and its environment. Sony Corporation is home based in Tokyo Japan and has global subsidiaries located worldwide in the East Asia, Pan-Asia, North America, Europe, and Latin America. The Sony Corporation of America, located in New York is the United States headquarters for Sony. The businesses that operate from the Sony Corporation of America include Sony Electronics Inc., Sony Mobile Communications Inc., Sony Computer Entertainment America, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing, and Sony Online Entertainment. (WHO WE ARE) Sony emphasizes employee relations. Sony has made it a priority to develop a healthy relationship with their employees. Morita claimed that a large......

Words: 1333 - Pages: 6

Sony

... Welcome to the World of Sony Background: From my perspective and what I read in the textbook, Sony is falling. The textbook explains that Sony was doing very well on the electronic side if the business. Majority of Sony's revenue was from the United States and Europe, and other countries. Together the United States Europe, and other countries held 60 percent in Sony's sales. In 2009, Sony exports decrease from 70 percent of 2008 to 49 percent (2009). This drop affected production as we'll as employees. Sony also limited orders to their suppliers, which also resulted in the reducing of employees. The Strong Yen also hurt Sony’s financial statements. As Sony translates dollars and euros to yen, the dollar and euros was worth less than the yen. These are the main reason Sony has fallen. Issue: Is it possible for Sony to overcome their crisis? In my opinion, I do not think they can overcome their crises as long as the Strong yen is around. The reason is because a strong yen is seen as a disadvantage to Japan’s largely export driven economy. When the yen remains strong for an extended period of time, the Bank of Japan tries to weaken the currency through direct and indirect intervention. ANALYSIS: If it’s possible for Sony to get back on top, what does Sony have to do? Yes: In my opinion I believe if Sony has a chance to get back on top......

Words: 502 - Pages: 3

Sony

...that prices would continue to fall. Sony as well as other local companies were hesitant to invest more in technology and or R&D due to these uncertain conditions thus making their exports less competitive relative to competiton. 2. In what other ways has the strong yen affected Sony's bottom line ? What would be effect of a weak Yen? Exchange rate fluctuations affect Sony’s operating profitability because many of Sony’s products are sold in countries other than the ones in which they were manufactured. The strong appreciation of Yen created a negative impact on Sony's financial results as exports were invoiced in dollars to customers worldwide and production activities such as manufacturing, administrative functions and R&D was mainly concentrated in Japan which resulted in higher production costs due to rise in the value of Yen. A Stronger Yen resulted in net earnings and profits being worth less in yen when translated from US dollar or Euro financial statements. However strong Yen can also lead to higher purchasing power or imports so all the supplies it imports into Japan for its manufacturing would be cheaper. The most immediate impact of the weaker yen is that it makes Sony's exports more competitive and cheaper thus boosting profits of major exporters. A weaker Yen can also reinvigorate the economy and fight deflation by creating a strong demand for products in both domestic and foreign markets as well as could encourage Sony to investment in technology and......

Words: 859 - Pages: 4

Sony

... Corporate Environmental Management Project Report CSR Strategies for SONY (With Reference to Indian Electronics Industry) Submitted By: Sandeep Srivastava Roll No. 09, ISEM-05 NITIE - Mumbai Guided By: Prof. Shirish Sangle [pic] National Institute of Industrial Engineering Mumbai – 400 087 December 2006 Table of Contents: 1. Introduction 3 2. About SONY Group 4 3. CSR View of SONY 4 4. Management-oriented CSR Practices 4 4.1 Corporate Governance 4 4.2 Compliance 4 4.3 Supply Chain Management 5 5. People-oriented CSR Practices 5 5.1 For Shareholders 5 5.2 For Customers 5 5.3 For Employees 6 5.4 For the Community 7 6. Sony Group Environmental Vision 7 6.1 Approaches to Environmental Issues 7 6.2 Approach to Business Activities 8 6.3 Energy Saving and Resource Conservation 8 6.4 Management of Chemical Substances in Products 8 6.5 Reduction of Environmental Impact in Logistics 9 6.6 Environmentally Conscious Products and Services 9 6.7 Product Recycling 9 6.8 Global Warming Prevention Measures at Sites 9 6.9 Resource Conservation at Sites 9 6.10 Chemical Substance Management at Sites 9 6.11 Natural Environmental Conservation at Sites 10 7. The Way Forward 10 7.1 Reversing the Adversity of Outsourcing 10 7.2 Better Management of E-waste 10 7.3 Trade Union of Professionals 11 7.4 Safety of Female Employees 11 7.5 Narrowing the Digital Divide 11 7.6 Responsible Content Use and Privacy of Data 11 ......

Words: 4859 - Pages: 20

Sony

...scanning that Sony (TV division only) is misinterpreted on analysis? External environment scanning of an organization comprises social, economic, technological and regulatory forces. For Sony electronics and elaborates are the key factors and trends that impact the electronics industry. The external environment scanning that Sony is minister prated on analysis is social environment. According to the analysis the external environment scanning of electronics industry reveals it to be highly competitive with high bargaining power of customers. The industry is also prone to economic and political disturbances across the globe that makes organizations to the economic downturn and political instabilities. Sony has moderate external business environment based on the threats and opportunities offered by the external environment. Social – Electronics industry is influenced by the social factors such as changing lifestyle of the people and decision-makers in the family. The changing preferences of the customers present both, a risk and an opportunity to the various players in the industry depending on their ability to innovate and meet customers’ needs. Sony has been a leader in innovation and therefore, is expected to be benefitted by the change in customer preferences. Economic – The global economy impacts the electronics industry and with the U.S. still recovering from economic recession, the electronics industry is subject to minimized sales. Sony in......

Words: 368 - Pages: 2

Sony

...Sony Barelona Plant shared high precentage in the Spain TV market, but they realized changes took place in the market, competitors rose rapidly and the market share decreased. Sony Barelona Plant implemented the STAR project, the goal was to create a standard production and porcurement processes in different European Plants. The concept was to reduce production time cycles, shortening time for delivering products to market, reduce the storing cost and also collaboration with suppliers. however some problems appeared. Several problems came up, which is with NTT members, Many of the NTT members couldn’t handle problem because of lack of experience. Team from Sony Barelona Plant thought they were more experienced than the NTT members and the attitude became the problem. In addition, some NTT members became arrogant and indifferent. Barcelona team believes that consultants do not respect their opinions, even if they know that Barcelona has more experience than themselves. The project team focused on London are being decided their London headquarters on the star of the project. They are made in two Barcelona and Pencoed decision. The entire team focused on London. This leads to a lack of commitment to the project Barcelona in two different factories and its centralized decision-making model ignores the individual factors are not considered, the development of the project, just like the other two factories are the only copy. The difference between Pencoed: There are also......

Words: 300 - Pages: 2

Sony

...Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company had $530 in capital and a total of eight employees.[11] In the following year he was joined by his colleague,[clarification needed] Akio Morita, and they founded a company called Tokyo Tsushin Kogyo[12][13] (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.[12] In 1958 the company changed its name to "Sony". Name[edit] When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK.[12] The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company already using Teletech as a brand name.[14] The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word "Sonus", which is the root of sonic and sound, and the other was "Sonny", a common slang term used in 1950s America to call a boy.[5] In the 1950s Japan "sonny boys", was a loan word into Japanese which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka......

Words: 1001 - Pages: 5

Sony

...SONY BRAVIA 3D LED TV WITH DTS Executive Summary Sony Bravia 3D LED DTS TV is a hypothetical product. Though the current 3d led tv’s offer a full high definition pictures with 3D technology, to experience a theatre like sound people have to spend extra money to buy a home theatre system. To provide the tv viewers an excellent sound experience along with full high definition picture sony is introducing this all new 3D LED DTS TV. Demand for 3D LED TVs is on an upswing with 15% contribution to total flat panel sales till April 2011 (As per latest GFK reports) and Sony is fuelling this growth by providing the best quality 3D LED TVs in the Indian market. Delivering the entertainment you want, when you want, the 2011 BRAVIA line-up delivers instant access to online entertainment. Providing internet feature right from 22(56 cms) to 65(165 cms) screen size, customer can Watch, Communicate & Search the internet right in the comfort of their home. Not only this, Sony also has some exclusive internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez. This line-up also marks the re-birth of 3D HD TVs that delivers outstanding performance in terms of better than ever 3D picture quality. Sony has made an investment of Rs.150 crore towards 360 degree multi-media campaign “The Rebirth. LED TV”.......

Words: 1841 - Pages: 8

Sony

...Case Study Questions 1. List and describe the security and control weaknesses at Sony that are discussed in this case. The case discusses the main security and control weaknesses at Sony which allowed a breach of their network. Sony, at the time of the breach, did not make security and control a top priority. Some of the security weaknesses noted in the case study includes the fact that Sony was using an older version of software (Apache Web Server) which had known security issues. This impaired the security of their firewall, allowing hackers to get in. As for control weaknesses, there were obviously not the appropriate policies or organizational procedures in place, since Sony did not know what information was stolen from their servers, the fact that it took days for Sony to inform their customers of the breach immediately shows a lack of training of their management and staff and also Sony’s delay in shutting down all of their servers at the point when they learned of the attack. If the proper policies and organizational procedures were in place, perhaps it would not have been as dramatic for Sony. 2. What people, organizational, and technology factors contributed to these problems? Contributing to these problems was management’s unwillingness to spend the appropriate amount of money on the needed software to ensure security, the lack of training of their employees, almost non-existent procedures, and outdated software. With proper management and procedures in place...

Words: 493 - Pages: 2