In: Business and Management

Submitted By febyzaoldyeck7
Words 326
Pages 2
Case : 1. Identifikasi : 2 Critical Issues yang perlu dicari solusinya melalui research 2. Jelasekan mengapa “Importance” dan jelaskan masalahnya 3. Buat report * Disampaikan di kelas

1. Pengaruh adanya pameran GIIAS & IIMS pada penjualan mobil issue MPM Auto Nissan & Datsun pada bulan Agustus 2015 * Nissan 1,7** * Datsun 4**

MPM AUTO adalah group dealer Nissan yang di bawahi oleh PT. MPM Auto
Nissan sendiri memiliki 2 dealer grup utama yaitu Indomobil group dan MPM Auto Group

Problem : Dengan 8 cabang saat ini Delivery Order menurun dari (Juli 2015, 3** unit) menjadi (Agustus 2015, 2** Unit) dan yang terparah adalah Delivery Order Nissan di MPM AUTO yang terburuk.

Penting : Hal ini perlu di evaluasi karena hanya penjualan nissan dari MPM AUTO saja yang penjualannya mengalami penurunan, sedangkan market share Nissan mengalami kenaikan dibandingkan merk lain ( , dan apakah pihak internal yang membuat penjualan Nissan MPM AUTO ini menurun ataukah ada kendala lain diluar internal perusahaan mengingat pihak Nissan tahun ini telah mengeluarkan beberapa mobil barunya seperti Nissan All New Xtrail, Nissan Juke Facelift yang notabene nya mampu bersaing dengan Honda CRV & Honda HRV serta dari Datsun sendiri yang mampu bersaing dengan LCGC lain seperti Agya, Ayla, Karimun Wagon R.

Hal ini penting karena jika tidak di evaluasi dari semua sisi mengingat adanya event pameran GIIAS & IIMS diharapkan dapat meningkatkan penjualan Nissan & Datsun. Issuenya adalah kontribusi penjualan 2** Unit sedangkan 2,1** hanya 13%

2. Pengaruh melemahnya rupiah terhadap penjualan property
Problem : Jumlah perminat property menurun, mengakibatkan harga yang tidak lagi tinggi atau mengalami kenaikan. Hal ini akan merugikan…...

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