Sleeping Is a Necessity

In: Other Topics

Submitted By culaterz
Words 265
Pages 2
Date: October 16, 2011
To: Lawrence J. Rogers
From: Christy Verghese
Re: Sleeping is a necessity Who doesn’t need sleep at some point in time? It is very important to obtain the right amount of sleep to help one function normally throughout the day and to maintain functions of the body. So even though sleep is a necessity the need for a bed is more of a luxury demand considering there are other substitutes to beds for individuals to get sleep such as futons, sofas, air mattresses, and cots. On the third quarter fiscal report for 2011 net sales were $334.1 million with a 3.8% increase from the previous quarter (see Table 1). There was an operation cost increase of $1.7 million to $37.8million. Note that the ability to provide variety is a benefit to consumers to have a choice and to provide a wide range of prices to allow a choice. There was a news release that stated that the industry is going to increase commitment to specialty bedding which in turn will provide new jobs that will lead to adding consumer loyalty through employees. The development of better beds will lead to consumers choosing a Sealy mattress versus a cross-price product like Serta or Simmons Mattresses.
Appendix
Quarterly Revenues - SEALY CORP (ZZ)

Table 1: Sealy Corporation’s Quarterly Revenues (Bloomberg Businessweek)
Annual Revenues - SEALY CORP (ZZ)

Table 2: Sealy Corporation's Annual Revenues (Bloomberg Businessweek)
References
Bloomberg Businessweek. (2011, October 16, 2011). Sealy Corp. Retrieved…...

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