Skoda Analysis

In: Business and Management

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SKODA AUTO- 2007 (Case Study)

3/13/2012

Submitted to:
Mr. Manzoor Ahmed Mirani
GROUP MEMBERS:

Zareen Ahmed Memon
Sajid Ali Shaikh
Erum Naseer korejo
Sheeraz Ali Shaikh

SKODA AUTO- 2007

INTRODUCTION: | 1895 | Vaclav Laurin and Vaclav Klemnet form bicycle company. | 1891 | Laurin and Kelemnt start making motorcycles. | 1905 | The first car, called the “Voiturette A”, leaves the factory gates and thanks to its quality and attractive appearance soon gains a stable position in the emerging international automobile markets. | 1907 | Laurin & Klement set up a joint-stock company that goes on to export cars to markets the world over. | 1925 | The Laurin & Klement automobile factory merges with the Skoda machinery manufacturing company in Plzen. | 1939-1945 | During the war years, the factory focuses on producing materials for the military. Just a few days before the war ends, the factory is bombed and sustains considerable damage. The enterprise is nationalized in the autumn of 1945. | 1946 | The enterprise’s reconstruction takes place under a new name, AZNP (Automobilove zavody, narodni podnik” – Automotive Plants, National Enterprise). | 1989 | Czech republic formed. | 1991 | April 16 marks the beginning of a new chapter in the Company’s history, when it is acquired by the strategic partner Volkswagen. Skoda becomes the Volkswagen Group’s fourth brand. | 1996 | Production commences of another milestone car model for the Company – the Skoda Octavia. |

Five Forces Analysis

1. Threat of Entry Eastern European consumers get access to a great variety of cars then they have before and increasing buying power of consumers in emerging countries and in Soviet Union Countries. These two factors can increase the competitive environment and increase the threat of new entry in Market.

2. Bargaining Power of Buyers…...

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