Short and Long Term Factors

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Submitted By lucyce
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In the 2010 general elections the Conservative Party gained the most votes but not the majority to form a government, therefore a coalition was formed between the Conservative Party and the Liberal Democrats Party. I will be discussing two short term factors and two long term factors in my essay. The short term factors which I will be discussing are; the influence of the media and the election campaigns. The long term factors I will be discussing are; social class and the location of where the person lives. I believe that the influence on the media is the most important factor because the media influence so much of our lives nowadays and it is so easy to access all parts of the media through our phone. Therefore when a major newspaper is bias towards one they get more media coverage and the therefore it sways people’s opinions as all the positives about that political party are shown.
Firstly, the influence of the media. The media nowadays comes in all different forms for example; newspapers, magazines, television and radio. The media is where people can form their opinions on the ability of political leaders and whether the government is doing a good job or not. The media determines what people see and what people hear, if they want to cover something up then they have the ability to do so as they decide what goes in to the public eye. In the dominant ideology model of voting behaviour its argued that the mass media has traditionally been supportive of the conservative party opinion and due to this it has persuaded a large number of the working class voters to vote in favour of the Conservative party. In the run up to the 2010 UK General Election, the Sun newspaper that usually supported the Labour Party ran a headline saying ‘Labours Lost It’. This lets the Sun’s readers know that they feel it would be a bad decision to let Labour run the party and its support…...

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