Service Encounter

In: Business and Management

Submitted By sambrown
Words 877
Pages 4
5. My Service Encounter Essay Reflections

Through the course of my service encounter essay, I feel that I have learnt many new things about services marketing and have improved a variety of my personal skills as well as developing many new skills. This essay has really made me more aware of the amount of interactions that I have with services on a daily basis and the role that they play within my life. Also, the fact that services, on their own, account for more than 70% of our nations GDP really outlines the importance that there is on developing effective marketing strategies.

5.1 One of the most important factors that I can take from this essay is the importance of building relationships between the customer and the firm through marking techniques. One of the main reasons for failure within services firms is the fact that they concentrate far too much on initially attracting customers and not enough emphasis on customer retention. When I enter the business world I will ensure that I pay huge attention toward building relationships with my customers and this will enable me to sustain constant growth of sales through an extensive customer base. I have also been able to understand the importance of the service environment toward the perceptions of the customers. I think that in the future I will pay much more attention to the environment that I am being given a service within and the effect that various emotional cues and aspects have on me as a customer so that I can apply these techniques into my working life.

5.2 One of the best skills that I have taken from this piece of coursework is my improvement in research skills. I can now effectively research for reliable sources using a variety of different facilities that are available to me with ease. This has been one of my weaknesses in the past and I have often dropped marks within essays for unreliable…...

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