Segments Served

In: Business and Management

Submitted By kairoyiik
Words 1523
Pages 7
Segments Served

Our market will be segmented into two segments that have common needs in order to respond similarly to a marketing action. Therefore, to gain competitive advantage with a specific segment we need to link needs to actions. Owning and maintaining a home is really expensive. However, due either to our own ambitions or Mother Nature inevitably we find ourselves making home repairs or home improvements to our houses. In some cases we put on our own home improvement or repairs DIYer tool belts and do it ourselves. There are many requirements to a useful and effective segment, the segment we tend serve will be measureable; accessible or rather reachable; sustainable and will last for a long time; different that other segments and unique to help in matching the characteristics of the segment to the services DIY Consultant is to able to provide; and finally actionable meaning that the DIY Consultant is willing and able to serve those segments with all our facilities. At the present time with the market becoming more diverse there is a consistent need for innovation and DIY Consultant will accept that the market as heterogeneous and will not look at one form of segmentation separately. That’s why we will serve novice and regular DIYers. Because, not only regular DIYers, but also new homeowners or novice DIYers often plow ahead into unchartered waters and end up costing themselves time, money and frustration. Additionally, DIY consultants will offer additional expertise and advice to those homeowners who are already regular DIYers but may need assistance with a larger than normal project or who may simply need a refresher before they begin a particular home improvement project to avoid costly mistakes, and grow the company’s pool of DIY customers at the same time.
Personal Knowledge
One of the primary problems with inexperienced DIYer is that they fail…...

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