Premium Essay

Sea Countries

In: Business and Management

Submitted By yduan
Words 556
Pages 3
Southeast Asia Games Market

The World’s Fastest Growing Region

Why focus on
Southeast Asia?
Revenues of the Southeast Asia games market will double to $2.2 Bn by 2017
Key reasons why Southeast Asia will be the key battleground for global players in the game space.
1. World’s Fastest Growing Games

The Big 6
Representing 99% of
Region Revenues

2. Enormous Underlying Online
Connectivity and Economic Growth


3. Already a $Bn Games Market

4. Mobile Games are Dominant



5. Established Western
Distribution Channels


6. High English Language
Source: Newzoo 2014 Southeast Asia Games Market Report


Fastest Growing Games Region
Southeast Asia’s economic growth prospects, huge population, and fast-rising
(mobile) internet connectivity essentially guarantee double-digit growth rates in terms of game spending for many years to come. Underlying Growth 2013 to 2017 (CAGR)



Southeast Asia is growing beyond other similar regions such as LATAM. Projections +4.9% show 85% of games industry growth by
2017 will come from Asia.
In certain ways Southeast Asia resembles
Europe as a region, not only in terms of population size, but more importantly, in terms of diversity of individual countries.


Latin America

From a games market perspective, this results in significant differences in gamer demographics, genre preferences and spending behavior.


Eastern Europe

Southeast Asia

Latin America

Eastern Europe

Southeast Asia

Online Connectivity Growth

Economic Growth (GDP)

Source: Newzoo 2014 Southeast Asia Games Market Report

Game Revenues 2014






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