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Sea Countries

In: Business and Management

Submitted By yduan
Words 556
Pages 3
Southeast Asia Games Market

The World’s Fastest Growing Region
C A SUAL GAMES SEC TOR REPORT 2015

Why focus on
Southeast Asia?
Revenues of the Southeast Asia games market will double to $2.2 Bn by 2017
Key reasons why Southeast Asia will be the key battleground for global players in the game space.
1. World’s Fastest Growing Games
Region

The Big 6
Representing 99% of
Region Revenues
Vietnam

2. Enormous Underlying Online
Connectivity and Economic Growth
Thailand

Philippines

3. Already a $Bn Games Market
Malaysia

4. Mobile Games are Dominant

75%

Singapore

5. Established Western
Distribution Channels

Indonesia

6. High English Language
Penetration
Source: Newzoo 2014 Southeast Asia Games Market Report

SOUTHEAST ASIA
GAMES MARKET

Fastest Growing Games Region
Southeast Asia’s economic growth prospects, huge population, and fast-rising
(mobile) internet connectivity essentially guarantee double-digit growth rates in terms of game spending for many years to come. Underlying Growth 2013 to 2017 (CAGR)

+10.2%
+6.6%

+6.8%

Southeast Asia is growing beyond other similar regions such as LATAM. Projections +4.9% show 85% of games industry growth by
2017 will come from Asia.
In certain ways Southeast Asia resembles
Europe as a region, not only in terms of population size, but more importantly, in terms of diversity of individual countries.

+13.1%

Latin America

From a games market perspective, this results in significant differences in gamer demographics, genre preferences and spending behavior.

+4.1%

Eastern Europe

Southeast Asia

Latin America

Eastern Europe

Southeast Asia

Online Connectivity Growth

Economic Growth (GDP)

Source: Newzoo 2014 Southeast Asia Games Market Report

Game Revenues 2014

$230.3M

$214.2M

$201.6M

$181.1M

$155.8M…...

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