Sanrio Proyect

In: Business and Management

Submitted By maduxa22
Words 642
Pages 3
The Threat of Entry

The force of this one is high, because is easy to open and enter in the market with a Sanrio boutique, licensing the Sanrio brand or even carrying Sanrio products in your store. Many factors influence the total cost of opening a store. This includes business size, geographic area also which period of year that is expected to open. The Payment Terms Sanrio Inc. are: You need to open a Stand-By Letter of Credit in favor of Sanrio Inc. in the amount of $ 50,000. This will serve as our security and gives the right to pay the bills (90) days through the following ways: check or Money Collection to the Order of Sanrio Inc. , money transfer or Credit Card.

The Power of Suppliers

Since Sanrio it’s already the supplier for Sanrio franchisee’s stores with licensing or wholesale, we can say that the power of supplier brand its low inside the Sanrio factories around the world but high for the different stores that sell Sanrio Inc. products. The company is not limited to character promotion through their products but also through publishing and movie productions. The company also partners with various food establishments of which it also shares franchises. Sanrio has rights to Peanuts characters in Japan and owns an animatronics establishment known as the Kokoro Company, Ltd. whose most popular android is known as Actroid. Taiwan's second largest airlines, Eva Air, decided in October 2005 to use the Hello Kitty brand on flight routes between Taipei, Tokyo and Fukuoka. By paying Sanrio a franchisee fee, Eva Air has dedicated an entire Airbus A300-200 to the Hello Kitty brand and its cutie-like universe.

The Power of Buyers

The power of buyers is high. Since Sanrio Inc. produces its owns products, the potential buyers are franchisee stores. Inside these ones the main buyers are women from all ages and also men that buy items for women or for…...

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