Samsung Mobile

In: Business and Management

Submitted By sunitathapa
Words 1624
Pages 7
Introduction:
With the success of its electronics business, Samsung has been recognized globally as a industry leader in technology and now ranks as a top 10 global brand. It was first invented and made in 1977 at Seoul, Korea.

History:

At Samsung Electronics, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry. Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances and more.

2013 * Launched Galaxy S4 in the global markets * Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM

2012 * Took 9th place among global top 100 brands with a brand value of USD 32.9 billion * The LCD business was sent to Samsung Mobile Display

2011 * Began construction of the 7.5G LCD manufacturing plant in Suzhou, China * Signed a patent sharing license agreement with IBM

2010 * Became the #1 global electronics company in sales * Acquired the medical equipment company, Medison * Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory * Merged with Samsung Digital Imaging * Launched the Galaxy smartphone series with the Android OS

2009 * Developed the world's first 40 nanometer DRAM * Samsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands

2008 * Established TV manufacturing in Russia

2007 * Became an official Olympic technology sponsor

2006…...

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...Samsung Electronics Contents Overview Business Units Corporate Vision Performance Indicators Brand Excellence Corporate Citizenship 2 Overview 3 History 1972 Production of B/W TV sets began 1992 Company ranked world’s top DRAM supplier 1969 Company established 1980 Korea TelecommunicationsCorp. acquired 1995 TFT-LCD mass production began 1974 Wafer fabrication started 1988 Samsung Semiconductor & Telecommunications merged with Samsung Electronics Co. 1994 256Mb DRAM developed 1996 CDMA cellular services commercialized 1995 - 2009 SAMSUNG. All rights reserved. | 4 History 2004  S-LCD Corp., LCD joint venture with Sony established  World’s 1st to develop and demonstrate Mobile WiMAX 2003 Company became leader in flash memory 2006  World’s 1st Blu-ray Player launched  Provides world’s 1st Solid State Drive for PC applications 2009  Reorganized into stand-alone business units 1997 Worldwide Olympic Partner contract signed 1999  World’s 1st to offer full line-up of digital TVs  Developed watch phone, MP3 phone and TV phone 2005  World’s 1st Satellite and Terrestrial DMB terminals launched  World’s 1st 102”PDP TV, 82”LCD TV, and 71” DLP™ TV developed 2010 ~ 2011  Acquired Samsung Digital Imaging Co.  Announced investment in medical devices business 1995 - 2009 SAMSUNG. All rights reserved. | 5 Global Network 68 Countries January 2011 Manufacturing Subsidiaries Sales...

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