Premium Essay

Sams Kids Store

In: Business and Management

Submitted By far377
Words 6387
Pages 26
Table of Contents

1. Executive Summary 3
2. Company Description 4 2.1. Company Overview: 4 2.2. Vision: 4 2.3. Mission: 5 2.4. Competitive Advantage 5 2.5. Challenges 5
3. Services Overview 6 3.1. Services: 6 3.2. Benefits and Features: 6
4. Marketing Plan 8 4.1. Market Analysis: 8 4.1.1. Market Description 8 4.1.2. Market Size 8 4.1.3. Market Growth: 10 4.1.4. Market Gap: 11 4.1.5. Target Market 11 4.1.6. Regulations: 12 4.1.7. Porters Five Analysis: 13 4.1.8. Competitive Analysis: 15 4.1.9. SWOT Analysis: 18 4.2. Marketing Strategy 21 4.2.1 Value Proposition 21 4.2.2 Branding 21 4.2.3 Marketing Strategies 22 4.2.4 Business Strategy 22 4.3. Marketing Mix: 22 4.3.1 Product Strategy: 22 4.3.2 Pricing Strategy: 23 4.3.3 Place Strategy 24 4.3.4 Promotion Strategy: 24 4.3.5 Marketing Strategy Summary: 28
5. Operational Plan 29 5.1. Personnel Plan 29 5.2. Organizational Hierarchy 30 5.3. Management Strength 31

List of Tables and figures Table 1: Target Market 11 Table 2: Competitive Analysis 14 Table 3: Personnel Plan 28

Figure 1: Market share of US Apparel Market 2007 9 Figure 2: Growth of Children Clothing Market in US ($ bn) 10 Figure 3: Potential Growth of US Children Clothing Market ($ bn) 10 Figure 4: Value Proposition 20 Figure 5: Organizational Hierarchy 29

1. -------------------------------------------------
Executive Summary

2. -------------------------------------------------
Company Description

2.1. Company Overview:

Sam’s kid store is being launched from Chicago, Illinois, U.S.A, incorporating both the on-line and off-line sales model and has been incorporated as an LLC. The store is 5000 sq. ft with 30% of the…...

Similar Documents

Premium Essay

The Kids

...The Kids Are All Right Research Paper I viewed the movie The Kids Are All Right. This movie is about a couple, Nic and Jules, who are in a committed, long term relationship. Their relationship is by no means perfect. They have two kids, Laser and Joni. Laser’s biological mother is Jules and Joni’s is Nic. Each child represents their mother in temperament. The twist is that Joni and Laser are both half siblings having the same sperm donor father. Joni is eighteen and Laser is only fifteen. Shortly before Joni plans to head off for college, Laser pleads with her to contact their sperm donor father. He is thirty-something Paul, a co-op farmer and restaurateur. Paul may look successful but he has always evaded responsibilities, mainly in his personal life. After meeting Paul, Nic and Jules learn about their children’s interaction with their sperm donor father. They do not want him in their lives but still want to have a connection with him and meet him since the kids want to maintain contact with him. As their entire relationship grows with Paul, this includes him hiring Jules to design and construct his backyard; they want to have an effect on what he wants in life. This in turn affects the family dynamic and each person’s relationship outside the family. The Family is much more conventional than what they seem. Nic is the obvious stereotypical father figure. She brings home the money at the end of the week being a doctor. Jules is not sure what she wants in life. Her......

Words: 1043 - Pages: 5

Premium Essay

Sam Walton

...April 1st, 2013 How Sam Walton transformed Rural America The history of Retail is a storied one in America. Before 1850 there were few choices for Americans in rural areas to find goods at decent prices. The invention of the catalog was the main way for early rural Americans to get a wide variety of goods mailed to them with a bit of credit and good old ingenuity from first Aaron Montgomery Ward and then the ever expanded and refined works of Richard Sears. Before these opportunities the town’s general store was basically all that was available to most of America. Sears had an idea to provide a multitude of products to many who had no other way of acquiring them. He took Wards business model and expanded upon it. Working a 12 hour day, 7 days a week, Sears set out to catch up with industry leader Montgomery Ward and Company. The strategy was the same – low price, heavy advertising and a money-back guarantee. But Sears was able to execute the strategy more effectively and within 10 years he had caught up with and surpassed the sales volume of Montgomery Ward and Company. (Buris and Jeneck) It was this type of risk taking and hard work that made American entrepreneurs so successful. Not all had what it took but without the risk taking, big business could have never grown to be the multi-billion dollar industries we see in today’s world. Growing up in a large city I never really understood the hoopla around the Wal-Mart phenomenon. When they opened up in......

Words: 2500 - Pages: 10

Free Essay

Sam Bowie

...Sam Bowie Sam Bowie, one of the toughest players ever. He was drafted in the 1984 draft. He was taken second overall by the Portland Trailblazers, yes second over the legendary Michael Jordan. Before he was drafted he had to get his legs X-rayed because he has a reputation of bad legs. The doctor took the mallet and hit his left tibia, he told the doctor it didn’t hurt but deep down inside there was pain that he hid. Sam hid this pain because he knew that if NBA scouts for the draft found out he would not be picked early in the draft. He was doing this for his job, a better draft pick is more money. The Trailblazers needed him a lot, so they could try and deal with Kareem Abdul Jabbar. He was destroying the west and the Los Angels Lakers were their biggest competition. When Sam came out of college he was expected to be a good star in the NBA but injuries limited him to play only in 511 games out of a possible 820. He was never able to make an All-Star game. He played in 10 seasons, never playing a full season, at most 79 games. The best season statistically would have to be his rookie year, the 1984-85 season. He played in 76 games, started 62 of those. He had 2.7 blocks per game, 10.0 points per game, 2.8 assists and 8.6 rebounds per game. He had a fracture in his shin in his last year of college basketball and hid it from NBA scouts, he just played through the pain. He broke his left leg the next season. He came back from a dangerous injury. The very......

Words: 647 - Pages: 3

Premium Essay

Kid 2 Kid

...In this wonderful experience, I learned plenty about the kids and how I could connect their everyday behavior. In all the units we have covered, they displayed most, if not all the attributes about behavior, the way the brain works and how we learn towards certain things. This experience helped me grow in understanding psychology. The first psychology reference that I noticed were the behaviors that made them human. Behaviorism refers to the school of psychology founded by John B. Watson and was based on the belief that behaviors can be measured, trained, and changed. Behaviorism is a concept of learning based upon the idea that all behaviors are developed through conditioning. Conditioning occurs through interaction with the environment. The first example of this was on my first visit with the students and their art teacher. When a student would talk over the teacher, she would take away points for their daily activities and they would immediately stop. By taking something away, the bad behavior was changed. Another example of behaviorism that the students exhibited was when they found out I would be helping out every week. It gave them something to look forward to and more than likely provided a basis for their behavior throughout the week. The students who exhibited bad behavior could be put back “in line” by letting them know they would not be able to participate in the interactions of the high school student that visited them weekly. Students were also rewarded for......

Words: 1020 - Pages: 5

Free Essay

Sam Houston

...Essay on Sam Houston Sources: Sam Houston and the American Southwest, Randolph B. Campbell and “Character and Success,” Theodore Roosevelt Definitions 1. character: having moral excellence and firmness 2. reputation: overall quality or character as seen and judged by people in general; holding a place in public esteem or regard Assignment: Write an essay in which the following question is answered: What role did character and reputation play in the life of Sam Houston, and how much or how little was Sam Houston was a person of character. Requirments: a. The introduction should establish a standard for your evaluation by describing what you believe are the primary qualities of character and reputation. The introduction should also include your thesis, that is your statement that answers the essay question. b. The body of the essay should present a discussion that focuses on your reasons for your thesis. Each reason should have be substantiated with evidence based on your reading of Sam Houston and the American Southwest by Randolph Campbell. Evidence is specific information from this source that provides support. c. The conclusion should summarize the main points in your evaluation, discuss the significance of Sam Houston in American history, and discuss lessons that can be learned from studying his life that are relevant to our own time. Criteria: 1. Typed, double-spaced, 12 pt. font, 1” to...

Words: 538 - Pages: 3

Premium Essay

Sam Walton

...Sam Walton: Made in America 1. Sam Walton: Made in America is a captivating book that discusses Wal-Mart one of the worlds largest companies in the world and the hard work and dedication that it took Sam Walton to reach his world renowned success. Sam Walton is an American businessman that founded Wal-Mart in July 1962 in Rogers, Arkansas. One of Walton’s major efforts at the beginning of his success was to provide the American people with a price low enough that competed with foreign vendors. Walton had determination and passion for the retail business and that shows throughout this book. The book describes amongst several other business strategies, the relentlessness that Sam Walton had in searching for better ideas that would support the constant growth of Wal-Mart. Sam Walton was an entrepreneur that took advice and comments from people in all levels of his company and allowed his employees to be in the creative process of the company and the success in the company as a whole is largely owed to his ideas and willpower. 2. Sam Walton’s ideas were not always successful. He often had failed products or ideas that he couldn’t get just right. Many times products would fail in certain parts of the country and thrive in other parts. Sam Walton was a man that made mistakes and he was not afraid to admit them and improve his company. He often discussed his failures as learning tools for other employees. The open environment in the work place able to discuses each other’s......

Words: 732 - Pages: 3

Premium Essay

Store Manila, Epifania de Jesus put up a small sari – sari store which is retailing goods and soft drinks. Eventually, their store became bigger with the help of her husband; and in 1998 they expanded the store from retailing to a wholesaler soft drinks store and named it “Funny Kids”. The store’s name came from the owner’s name and her five daughters. The business started its operation at Sampaloc, Manila in June 1998. In 2000, the store owner added alcoholic beverages to provide all beverage needs of the customers. Leveraging on the business as a high-level customer provider, they open up a mini-grocery in 2009. Now Funny Kids store is operating for twelve years, providing soft drinks and alcoholic beverages within the area of Sta. Mesa and Balic-Balic Manila. Customers usually order soft drinks and beers, including Coca Cola Products, Pepsi Products, ARC Cola’s, Cosmos, San Miguel Products and other beverages that customers demand. Customers are ordering from the store every other day, the store personnel distribute beverages to almost sixty to eighty stores within the said area. The store sold approximately ninety to one hundred cases of beverages on normal days and on peak days they sold almost two hundred cases of beverages while on off peak days they only sold eighty cases. At the end of the day, the store keeper checks their stocks if how many beverages are still available for delivery on the next day. The store keeper also checks the cash at hand with the receipts......

Words: 348 - Pages: 2

Free Essay

The Kid

...Paper One Assignment for Film One (F1) ARTH 334 James Jackson February 7, 2015 “The Kid” debuted in 1921 written and directed by Charles Chaplin is great film about a poor man (played by Charles Chaplin) who runs into a situation that tests his morals and character. He finds an abandoned baby orphan on the street and not having the means to support another person he still decides to care for this child (played by Jackie Coogan) and teaches him what he knows about the world. This film perfectly presents a good balance of comedy and drama in a way that makes you sympathize with the main characters and route for their happiness of staying together. Three specific items to concentrate on are its camerawork, editing, and sound. The camerawork (Cinetography) aided in the story telling of this film by using match on action, specifically different scene angles showing different views within same scene and adding continuation to the story. This type of scene change allowed for movement of the subject as it was occurring to various places and continue temporal continuity. I noticed however the camera was always still with limited left and right panning action only. Adding more movement to the camera through tracking shot could have possibly made the scene more fluid in motion avoiding the viewer from orienting themselves at every scene change. It would have been possible for Chaplin to add this technique as it was already available and featured in an Italian film in......

Words: 963 - Pages: 4

Premium Essay

It Kid

...automate this process using VBScript. Here’s the list of lawyers in our company. All of the lawyer documents are stored together in the Cases folder in the same drive. Our archive folder is on another disk, it’s D:\Archive. Please make sure that your script can be run on local machines, as well as machines on the network. Lawyer Name | Archive Folder Name | Bradley Hardin | bradleyHardin | Willie Lewis | willieLewis | Michael Abbott | michaelAbbott | Dennis Abrams | dennisAbrams | Helen Wade | helenWade | Max Naegler | maxNaegler | Brad Haddy | bradHaddy | James O’Brien | jamesObrien | 2. Covered Topics * VBScript introduction: Variables, Constants, and Data Types The script uses variables to store filenames, uses constant directory names and processes strings and various objects such as files and WMI queries. * VBScript output methods. VBScript Input Methods  The script uses Wscript.Echo for debugging purposes. * VBScript Decision-Making Statements During parsing of filenames decision making statemens are used. * VBScript Loop Structures and Arrays The script loops over all files and splits filenames into arrays. * VBScript Procedures and Functions The script calls a sub procedure recursively. * VBScript File Input/Output Methods The script makes WMI calls to copy files. 3. Script Design Choices WMI, the FileSystemObject, and the Shell object are all capable of listing the files in a folder, as......

Words: 836 - Pages: 4

Premium Essay


...improve their brand image. In 1997, a deal was struck with the Olympic Committee (IOC) that emphasized Samsung’s presence as a leading wireless company. Samsung regarded the Olympics as the top sponsorship program and the highest of its sports marketing strategy. The leadership of the United States in the global market resulted in Samsung attaching great importance to this market. But for Americans, Sony appeared to be the outstanding Asian brand, and the quality of Samsung’s products were in doubt. Thus, in recent years, Samsung has been increasing their investments into making Americans familiar with Samsung's improved brand image. Another method that Samsung took to improve its public image is to distribute its products into large chain stores such as Wal-Mart so that more brand impressions are made upon consumers shopping for home electronics. In 2001, the variety of products sold by Samsung in the United States was a total of $2.8 billion, and represents more than twice that of 1999 estimates. As Chief Marketing Officer, Kim made so many contributions in transforming Samsung from a “cheap OEM” to a high value-added product provider. According to market research, increasing demand for personalization and customizable devices may require more segmentation; therefore Kim still worries about whether Samsung needs to embrace more complex customer segments in its marketing planning. He still stresses the importance of viewing the brand as a core strategic asset, “one that......

Words: 3857 - Pages: 16

Premium Essay

I Am Sam

...“I Am Sam” Character Analysis Part 2: Autism Spectrum Disorder (ASD) is a mental disorder. People with Autism usually have communication deficits such as inappropriate responses in conversation or difficulty interacting with people their own age. People diagnosed with ASD also tend to be over dependent on routines and are sensitive to changes around them in the environment. Sam in the movie, “I Am Sam,” is shown to have ASD. He is shown throughout the movie having trouble communication with others, especially those around his own age. When Sam hosts a birthday party for his daughter Lucy, he is seen to be dressed up as a child with a party hat and interacts well with the children. During the many conversations Sam is involved in he is seen to stutter and always get off track. Sam is also shown to not realize what personal space is. In one scene when the lawyer is having a meeting with a couple the woman starts crying. In reaction to this Sam enters the room without knocking and starts to hug the woman. In the movie it is obvious that Sam shows many signs of having Autism. Part 3: Watching this movie has taught me a lot about intelligence. This movie has taught me that intelligence is shown in a variety of ways. While some people may have the brainpower to solve complex mathematical problems other people show a different form of intelligence that is unique to them. This is shown through the movie’s main character, Sam. Sam is intelligent in his own way, this is shown......

Words: 498 - Pages: 2

Premium Essay

Dear Sam

...Dear Sam, I'm sorry I haven't written to you in a while; I have ben working at the general store this last month and haven't had much time to write back. However, I write to you now not just for pleasantries, but for your support in the American fight for independence from the British. I know that I am asking much of you, but I wouldn't ask if I wasn't in need. For a long time now, the British have had us under their thumb and it's time we take our stand. For such a long time, we have had to write letters back and fourth to deal with simple crimes, because the British want to make all the decisions. Fifty-five delegates in the united states have created the Declaration of Independence, by which I believe we can become free from the Tyranny of British rule. We Americans believe that all men are created equal with certain unalienable rights. No Man is greater than the other. We want to live in a democracy in which every state has a say in what decisions are made; instead of having one man make all our decisions based on what would, in the end, benefit him more than anyone else. That being said, what the fifty-five delegates wish to create is a two house congress, the Senate and the House of Representatives, for a legislature. In the House of Representatives has members of the state, the number from each state being measured by the population of each state; while the Senate will have two members from every state despite the population of that state,......

Words: 606 - Pages: 3

Free Essay

Sam Wilkinson

...Next BIG Thing By: Shawnna Figlo Social media star, 18 year old Sam Wilkinson from Omaha, Nebraska started his senior year as any ordinary high school student. He never imagined what was in store for him. It all began with his two best friends, Jack and Jack deciding to make six second videos with the popular app, Vine. Sammy would often make special appearances in Jack and Jack's videos. As Jack and Jack's fan base grew, Sammy's did as well. The root of his success stems from the overall increased usage of social media outlets by young people aged 12-17 to share and create celebrities, namely using smartphone apps including, Vine, Twitter, Instagram, and Youtube. Towards the end of his senior year, Sammy had more than 100,000 followers on all his social media apps. Sammy recently released his first single, "Could You Be The One." It has reached immense commercial success upon release, acquainting a rising position within top 21 of the iTunes Pop Songs chart and within top 50 of the iTunes Singles chart. Sam Wilkinson is slated to release his highly anticipated debut EP in October, and will be holding two major, red carpet, release parties during the release month, hosted by Reality Dance. One will be held in New Jersey and another one will be located in New York City. He will perform and conduct interviews and promote his new EP. His music video for his song, , shot by grammy nominee Jared III, will also be revealed there at the events. More singles and a holiday......

Words: 426 - Pages: 2

Free Essay

Where a Kid Could Be a Kid

...Where a Kid Could be a Kid As we waited in line for the restaurant to open there was a thrill of excitement in the air. We had arrived for the celebration of my little cousins birthday. As I pushed the door open, the scenery rapidly changed as I set foot on what seemed to be a new planet. We had returned to Chuck E. Cheese. The color of the walls, the color of the carpet, and the color of the ceiling all seemed to affect every person that entered the room with a positive attitude. The restaurant, in fact, did not smell pleasant at all; an oniony stench that ran through the room. Chuck E. Chesses reminded me of when we once ran around happily, excited to be living in happiness. I tried to invite my friend but her mean self replied with “Nobody goes there anymore, it’s too crowded” The excitement was revealed after the children saw the flashing lights, and heard the loud noise that seemed to be escaping from the games that was spreaded out all through the restaurant. It was then that I felt as If it was I that was running around playing the games, as if it was I sliding down the slippery slide, and as if I were eating the dull pizza that I once thought of as the most delicious food at Chuck E. Cheese. There was a small boy that stood out from the crowd, a curious looking child. He was very well dressed; He had a chunky but adorable face; His expensive shoes suggested rich but his dirty shirt and dirty pants and dirty hair the opposite,i was thinking he was having a little......

Words: 478 - Pages: 2

Premium Essay

Sam Walton

...Sam Walton was born on 29th March 1918 near Kingfisher, Oklahoma to Thomas and Nancy Walton. He lived on a farm up until 1923 when his father decided to return to his previous occupation as a loan appraiser because farming was not providing the family with sufficient income. Tagging along with his father on some of the farm repossessions, he saw many families being turned out of their land. This instilled him with the importance of frugality at a young age. Growing up during the Great Depression meant that he had to work before and after school to help his family meet their financial needs. He milked the family cows every morning; his mother would bottle the milk while he was at school, and after football practice he would deliver the bottles. He also delivered newspapers, sold magazine and subscriptions, and raised and sold rabbits and pigeons. He still found time to become an Eagle Scout, making him the youngest Eagle Scout in Missouri history. With his father always travelling, his mother, Nan Walton, took on most of the work of raising, disciplining, and motivating Sam Walton. She had high ambitions for him. She read a lot and loved education, and insisted that he would go to college and make something of himself. In 1933, at the start of Sam’s sophomore year in high school, the family moved to Columbia, Missouri which was home to several colleges. This was largely due to Nan Walton’s urging as she felt that the change would improve his chances of going to college. He......

Words: 1198 - Pages: 5