Sample Data Interpretation and Analysis

In: Business and Management

Submitted By SilverMinx
Words 1136
Pages 5
I. Demographic Profile
As a company that provides chocolate products to its customers, Azucar Chocolate Company is concerned with how demographic factors affect chocolate consumption. This will help the company in creating and delivering products that will appeal to the tastes of different groups.

Figure 1.1.AGE

Figure 1.2.GENDER

Figure 1.3.CIVIL STATUS

Figure 1.4. DAILY ALLOWANCE

Figure 1.5.LACTOSE INTOLERANT

Figure 1.6.EAT CHOCOLATES

Figure 1.7.IF YES (refer to no.3 answers)

Figure 1.8. How Often?

Figure 1.9. How much?

Interpretation
Twenty-three respondents were surveyed for the purpose of the study. 1 of these respondents is male and 22 are female. 13 of these respondents are aged 18, 4 are aged 17 and 6 are aged 19. 4 respondents belong to the 50 and below allowance bracket, 9 belong to the 50-100 bracket and 10 belong to the 101 and above. 2 respondents are lactose intolerant. All 23 respondents eat chocolate, but their consumption depends on their preferred time of the day. Most of the respondents are willing to pay for amounts ranging from 5 pesos to 50 pesos.
Analysis
Teenagers love to eat chocolates. As a matter fact, according to Tahir (2013), teens consume chocolates and sweets to start their day. Females are more inclined to eat sweet chocolates than males. The given graph portrays that the Azucar Chocolate Company can have a strong position in the market if their products cater to the price range unanimously agreed. However, the company won’t be able to market the same number of chocolate products daily because consumers have different time preferences. II. Needs Assessment
Chocolates are popular as one of people’s small luxuries in life. Since Azucar Chocolate Company aims to cater to this need for chocolates, it is important that we assess just how people actually see chocolate products so as to provide for and…...

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