Royal Enfield

In: Business and Management

Submitted By divvu
Words 10725
Pages 43
r oya l e n f i e l d i n u k a n d u s a

gear check

keep riding

january 2011

www.royalenfield.com

Rider Mania 2010
War-Horse:
+ HandcRafted in cHennai + Bulls of sHiMoga

the flying flea

marketing newsletter

kick start

from the ceo's desk! entrepreneurs along with our most experienced dealers, with a clear vision, sharper focus and achievable suggestions and well established best practices in meeting our customer expectations. Now, what next? Royal Enfield has committed to a) Expand capacity by investing on a new state of the art manufacturing plant, to be operational in 2012. b) To launch two new bikes in 2012, to attract again the younger, performance seekers & leisure cruisers. c) To raise the bar on ‘quality’ in parts, in gloss & sheen and definitely in ‘perfecting the UCE’ to deliver ‘Top Notch’ reliability and performance. d) To expand reach in the domestic market in sales, after sales support, besides creating a ‘global foot print’ in unrepresented markets outside India. From our passionate and involved dealers & distributors I once again seek your commitment in 1) Delivering 100% “faultless” bikes post PDI to our customers. • Predictive & Preventive “post sales service competence”. • No “Vehicle off the Road”, on account of parts not available in your dealership, even for a day. 2) Adequate but well-maintained 3 ‘S’ facilities in your dealerships, confirming to RE Brand standards. 3) Your personal focus to deliver more than 95% by registering continuous improvement in all the parameters affecting product and customer satisfaction measures. 4) Last but not the least “keep riding” to become your “monthly marketing activity”. The Royal Enfield Team under the leadership of Dr. Venki, as the CEO has more than committed to augment required support to the marketing & sales team, in all your initiatives to sustain the lead, you all have…...

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