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Role of Advertising in Fmcg Sector

In: Business and Management

Submitted By vaibhavk
Words 17664
Pages 71
Project Report
On
“ROLE OF ADVERTISING IN FMCG SECTOR”

Submitted for the partial fulfillment of the Award
Of
Master of Business Administration
DEGREE

(Session 2008-2009)

SUBMITTED BY

PRAKASH CHAND
Roll No. 0703270036

UNDER THE GUIDANCE OF
MISS FATIMA ISLAM

[pic]
DEPARTMENT OF MANAGEMENT

[pic]
ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD

[pic]

AFFILIATED TO
UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW.

CANDIDATE DECLARATION/CERTIFICATE

I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam.
The matter embodied in this report has not been submitted by me for the award of any other degree.

Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA

This is to certify that the above statements made by the candidate are cored to the best of my knowledge.

(Head of Department) (Miss Fatima Islam)
Date: Lecturer Department of MBA

ACKNOWLEDGEMENT

A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them.

I take this opportunity to convey my leart filled thanks to my project guide “Miss Fatima Islam” who has been a source of guidance and has rendered constant encouragement to complete this project. Last but not the least would be falling short of duties if I don’t mention. My sincere thanks to all the staff members for providing me with great help.

(PRAKASH CHAND)…...

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