Retail Relationships

In: Business and Management

Submitted By lilangelicvision
Words 984
Pages 4
Lisa McCartney
April 28, 2012
“Retailer Relationships”

Professor Zoppi

1) Describe how you selected the retailer and explain your rationale.
The retailer I selected is Payless Shoe Source. The reason I chose this retailer is because they have been in business for a very long time and a very popular place to shop for shoes. It is the largest footwear retailer in the United States. I also worked there about 18 years ago so I have some knowledge of how the company runs and what they do to appeal to customers. This is a place that people love to shop at due to the prices of their shoes and the selection that they have for the whole family. I think this store is great for kids shoes since kids out grow them so quick. Why spend so much money on shoes when they will outgrow them in a couple months. I don’t think there is anyone who does not know what Payless Shoe Source is. They may not have shopped there but they know what the store is by the name. Payless Shoe Source opened in 1956 as Pay-less National. In 1991 they changed their name to Payless Shoe Source, Inc. I think this is a great company to write about because they have been around so long and in that time they really have not changed who they are as a company and what they offer to the customers.

2) Describe how your selected retailer uses social media to build relationships with its customers.
Payless Shoe Source uses many social media to build relationships with its customers from television ads to online ads to the advertisement that they do in the store. They have advanced with going online and being in contact with customers on the web. They are on facebook and twitter where customers can play a game to win a coupon. I don’t think there is anyone that would not like a coupon for when they go shopping for shoes, purses, or socks. Payless Shoe Source has always kept their styles up to do for…...

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