Reed

In: Business and Management

Submitted By sweet
Words 497
Pages 2
The Assignment Questions for 'Revitalising Dell':

1. I would like you to consider Dell around 2004 and make an assessment of how well they were doing at that time and what you believe were the two or three most likely explanations for their success. For each explanation I am looking for a ‘complete story’ supported (wherever possible) by facts and analyses based on the data from the case. (10 marks)

2. In 2004, Dell was one of the 'stars' of the computer industry, yet just over five years later it appeared to be struggling. Again using the tools and concepts we have been employing throughout the term, I would like you to speculate on what are the most likely explanations for their ‘decline’. Again I want you to support your arguments wherever possible with facts and analyses based on the data from the case. (10 marks)

3. Building on your analyses above, I would like you to give me a quick assessment of the main alternatives you believe Dell Inc should have considered (in 2010) to 'revitalize' their computer business over the next 5-10 years (and why), and which option would you have recommended to the senior management? (5 marks)

Key Points:

* Page 2: open architecture. * IBM used its huge sales force to sell PCs to large corporate accounts. * Small business and individuals – IBM used retailers such as Sears * Value – added Resellers * Dell incorporated 1984 ( IBM clone ) * IBM –declined and then accepted –Intel’s 386 chip (1985- 1989) which lead to decline in its market share from 37% to 17% in 1989. * Windows + Intel = Wintel = >90% of PC market share in late2000s * PC performance doubled almost every 18months and PC prices fell sharply. * Demand up and down trend.....page 2 * 2009 – Intel dominated microprocessors market holding 80% share * Microsoft share- 90% in 2009 for office productivity…...

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