Redbull-Company-Profile-

In: Business and Management

Submitted By mononope
Words 6140
Pages 25
RED BULL GMBH IN SOFT DRINKS (WORLD)
April 2013

SCOPE OF THE REPORT

Scope
 This global profile focuses on the industry trends in soft drinks.

Disclaimer

 All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012).
 2012 figures are based on part-year estimates.

Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability,
Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

 All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
SOFT DRINKS
OFF-TRADE RTD VOLUME
534.8 billion litres

Carbonates
169.5
billion litres

Fruit/Vegetable
Juice
62.0 billion litres Concentrates
43.7 billion litres © Euromonitor International

Bottled Water
192 billion litres
Sports and
Bottled and Energy Drinks
Sports
Energy
Water 15 billion litres
Drinks
205.1 billion
16.2 billion litres Concentrates litres 43 billion litres

RTD Tea
30.1 billion litres RTD Coffee
4.5 billion litres SOFT DRINKS: RED BULL GMBH

While Red Bull remains the world leader in energy drinks, it is facing growing competition from other players. TCCC in particular, with Monster in the
US and Burn in Brazil, is also posing an increasing threat.
These two markets are emerging as energy drinks battlegrounds and the implications are considerable for Red Bull’s ability to remain the number one ranked player.

PASSPORT 2

STRATEGIC…...

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