Real World Case Study, "Ecourier, Cablecom, and Bryan Cave."

In: Computers and Technology

Submitted By magegarcia
Words 584
Pages 3
MGMT 221

1. Information technologies contributed to the business success of the companies depicted in the case as follows.

eCourier: eCourier was dealing with the concern of losing customers to other couriers in a blink of an eye if there was anything the customer was not satisfied with. According the chief Technology officer and cofounder Jay Bregman, “ clients are more likely to take their business elsewhere than they are to report a problem to their current courier” (Marakas & O'Brien, 2013, p. 42). Once eCourier decided to use software SeeWhy this allowed them to implement an enterprise collaboration system where customer’s, account managers could communicate regarding scheduling. This system also was a transaction processing system that processed the date inputted and analyzed for the end-users, the employees, to alert them of any changes in customers normal delivery schedules. This allowed them to adjust accordingly for any changes. (Marakas & O'Brien, 2013)
Cablecom: Cablecom was able to use the intranet and extranet to help them rach customers that were at “high risk of leaving them” (Marakas & O'Brien, 2013). By the customers filling out a survey via the extranet and then allowing Cablecom employee to receive the survey results via the intranet access or notification of the survey completion; this allowed them to contact their customers and help resolve any dissatisfactory they may have experienced.
Bryan Cave: They were able to better their business by implementing a management support system that would replace the spreadsheets they used to bill customers. By doing this they were able to use tools such as the “pricing and staffing modeling tools and historical analysis tools” (Marakas & O'Brien, 2013, p. 43). This helped the firm understand why it was okay to charge customers by the size of their project.

2. One…...

Similar Documents

Real World Case I-Athens Olympics

...results provided in 800,000 messages to the ATHENS 2004, broadcasters and Sport Federations web sites • 11,270 reports printed and 60 million pages distributed • About 73 million of visits to the ATHOC Web site • An IT team of 3,400 experts During the 16 days of competition, more than five million security alerts to the Games IT systems were recorded, of which just 425 were serious and 20 critical. Intrusions included accredited people attempting to disconnect INFO 2004, the Olympic Games intranet that provides results, schedule and athlete information, in order to connect personal laptops to access the Internet. The IT team was able to respond fast to all the critical alerts and prevent unauthorized access. Therefore, in this world made small by the use of IT. Athens Olympics would not have been a success as it would be accepted.   Ans 2. Information Technology can be an important source of competitive advantage over competitors as well as allow firms to build business models using IT infrastructure and applications as enablers to provide better customer service and be an important differentiator. For Example: Founded in 1919 in London, Tesco plc is a British‐based international grocery and general merchandising retail chain. With revenues of £60 billion (2009), it is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion. With almost 500,000 Employees (2009) and over 4000 stores Tesco is currently......

Words: 843 - Pages: 4

Chapter 10 Real World Case Study: Dashboard vs. Scorecard

...ashboard-and-a-scorecard-HA101772797.aspx Dashboards and scorecards have different approaches to the communication of enterprise performance data for decision making of the management. By understanding this, managers are able to come up with the right tool for the business and determine which application suits the business best. Managers can learn needed facts and data from the tools that will help them in better decision making, share best practices, make changes in operation and improve performance. These data can also bring them awareness of what’s really happening in the business and can help them in proactive decision making. 2. In what ways have the companies mentioned in the case benefited from their adoption of “fact-based” decision making? Provide several examples from the case to illustrate your answer. - Valero Energy  By using the dashboard, they are able to review how each plant and unit is performing compared to the plan, and if there is any deviation, the manager explains what’s going on at their plant  Their point of having a dashboard is not to call managers out, but to give executives timely information so they can take corrective action  Based on data from dashboards, managers can share best practices and make changes in operation to reduce energy consumption while maintaining production levels - Elkay Manufacturing  Their stated strategy is to grow profitably, so its sales-related scorecards and dashboards include profit metrics so......

Words: 706 - Pages: 3

Real Estate Case Studies

...CASE STUDIES (1-4) Allison Circle – Addison, Texas Specifics: Addison Circle is a mixed-use urban village built around a circle and grid street system, with apartments and office spaces as the primary uses. The 80-acre development incorporates 2,700 to 3,000 dwelling units along with neighborhood retail, parks, civic space, and 3 to 4 million square feet of office and commercial use. It is a mainly rental project and has a density of 50 dwelling units per acre. Financing: The mixed-use project is part of a public and private partnership between Post Properties, Inc. and the town of Addison, providing a positive public relation for the development. Post Properties contributed $134,000,000 (65% debt / 35% equity) and the town of Addison contributed $10,200,000 to the development. Experience: Successful rezoning for the public and private partnership developments must use joint efforts of city staff and developer’s team. The strategic planning process incorporated the developer, consultants, and task force comprising of town staff, enabling a cohesive project. This relationship helped ensure understanding and attain a final consensus on adoption and implementation. Additionally, the development team needs time to market the concept, while cities must be proactive in the process to develop a sustainable and integrated mixed-use residential development. CityPlace – West Palm Beach, Florida Specifics: CityPlace is a mixed-use development town center that......

Words: 1180 - Pages: 5

Precision World Wide Case Study

...manufacturing the plastic rings but that something needed to be done with the steel rings. Henk, the sales manager insisted that they needed to stop the steel rings once the plastic ones were available. He argued that if customers found out that they had bought the steel ones instead of the plastic ones it could have a negative effect on the company’s sales. Thorborg, general manager, knew that if they continued with the production and sale of steel rings, about 15,100 rings would be left by mid-September. He remembered that during the next 2 or 3 weeks the plant would not be working at full capacity. He wondered if workers could work on converting the steel inventory to rings on the slack time. . Introduction The goal of this case study is to determine the optimal use of materials and resources while incorporating a new product. The executive summary lays out most of the details and the appendix includes all facts and figures with regards to costs and profitability. Alternative solutions are also included within the appendix for your consideration. Analysis [Brief] Conclusion [Brief based on data] Appendix Data Production Cost and Profitability. Ring Type Material* Direct Labor* Overhead* Total Cost* Steel 321.90 196.50 589.50 1107.90 Plastic 17.65 65.50 196.50 279.65 *per 100 Ring Type Total Cost* Revenue* Profit* Steel 1107.90 1350.00 242.10 Plastic 279.65 1350.00 1070.35 *per 100 Recovery of......

Words: 666 - Pages: 3

Application of Various Case Studies to Real-World Organizational Behavior.

...Application of various case studies to real-world organizational behavior. Introduction The case: “Rhonda Clark: Taking Charge at Smith Foundation” (McShane & Von Glinow, pg. 319) is a vignette about the hiring of Clark as the CEO of the Smith Foundation. The Board that hired her is somewhat dysfunctional. She faces many challenges in dealing with the board. Clark has to use her influence, abilities, networking and power to maneuver the board so that she can accomplish the goals she has set for the Smith Foundation. The following is an analysis of the effectiveness of her sources of power and the types of influence she used at the Smith Foundation. 1A. Power Let’s see how “A Model of Power in Organizations” applies to Clark’s situation. We will also identify and discuss both Clark’s sources of power and any contingencies of power. Goltz and Hietapelto say, “In the operant model of power, leadership is defined as being an individual’s skill in using the consequences under his/her direct or indirect control to influence behavior toward goals that will obtain rewards for the unit.” And I think being a good contingency manager is an important attribute of a good leader. Clark used a variety of differing powers to deal with the board, the types of powers she used consisted of legitimate, reward, coercive, expert and referent. Clark used female members of the board with “referent power”, she used this power to influence them by having them identify with her. She used......

Words: 1792 - Pages: 8

Dp World Uae - Case Study

...Introduction to the case The case that was chosen is from a company called DP World, within the IT Department where a violation of a security policy has left the IT Security team to choose between two strategies on how to go about it. The first would be to let the employee who violated the company off with a verbal warning and not document what has occurred due to it being their first offence. The second strategy would be to follow the policy that indicates that they need to issue a warning letter to the employees who have violated the policy. Either strategy is an option that the IT Security is willing to take and therefore they have decided to take the first which is to inform the user of what they have done without any formal documentation, this strategy was affective in raising awareness to the employees that what they have done is strictly not prohibited in the company as well as the employees knowing that the IT Security team will be watching them. However this strategy seemed to backfire when one employee repeatedly violated another policy similar to the first once again, causing the IT Security to think about the strategy that they original used and how ineffective it was before resorting to the more appropriate one. This case handles an issue in which a policy was broken and as a result the penalty policy wasn’t followed therefore it resulted in a larger issue that occurred later on. Company Overview Vision Sustainable value through global growth, service &......

Words: 2124 - Pages: 9

Real World Case Study, "Ecourier, Cablecom, and Bryan Cave."

...to an effective business. In this case study, the three companies demonstrated how their businesses were enhanced using information technology. First was eCourier, which delivers packages around London. They wanted to recieve instant feedback of customer satisfaction. eCourier used SeeWhy software to provide them customer data more expediently. The software allowed them to see dormant accounts or booking changes. They saved money by not having to hire staff to monitor whether or not customers where happy with the service they recieved. Cablecom also was interested in more efficiently tracking customer satisfaction. In their case, statistical software was used to filter out anomolies. They discovered that the use of survey research in conjuction with statistical software gave a more accurate look at customer satisfaction. Using these two software products allowed them to focus on retaining happy customers and mending relationships with unhappy clients. The last company was the law firm of Bryan Cave. They were looking for an alternative to the hourly fee model used by most law firms. Their clients were requesting "fixed pricing and pricing that was adjusted during a project" (Textbook, pg 6). Bryan Cave had spreadsheets that broke down the collection of fees as well as profits, however, they were unnecessarily complicated and confusing. They used business intelligent tools to help "lawyers track budgets in real time so that they could quickly......

Words: 874 - Pages: 4

Case Study: Women in World War Two

...Case Study: Women in World War Two After reading on these eight women I have chosen to do my compare and contrast from this Library of Congress Exhibition of Women in World War II story which was detailed with photography to tell their stories; for others to not only read their story, but to experience it through visual documentation. These three women, Toni Frissell, Esther Bubley and Therese Bonney were able to connect with millions of people through their images that they documented. From Toni Frissell’s pictures you were able to see how a nurse performed her duties, the actions of soldiers on the front lines, children who were made instant orphans as a result of war and the daily struggles of African-Americans and Women in the war. Esther Bubbley’s pictures were centered on life back home around people doing their part for the war effort, life in the nation’s capital. Therese Bonney’s pictures were really felt with her touching on how the damage of war affected innocent adults and children who were left homeless and struggle to find food and shelter. Therese Bonney’s mission was to tell truth of what she say through her words and pictures, with the hope that it would make others see the reality of war from a personal point of view. She had felt that World War II was a threat to European Civilization and this was her way to show the depth behind her words. On the other hand Esther Bubbley thought it more prudent to focus on the American side and show how the......

Words: 370 - Pages: 2

Case Study

...yRunning head: Case Study MGMT 221 – Act 1.7 – Assignment: Case Study – J. Burger 0803155 Jacobus J Burger Embry-Riddle Aeronautical University Daytona Beach, Florida Department of Distance Learning Instructor: Amro Saud August 22, 2014 MGMT 221 – Act 1.7 – Assignment: Case Study – J. Burger 0803155 Case Study Questions: 1) a. eCourier : This company uses data processing and analyses software to generate information relevant to their business that manages can act on. They are able to utilize this Business Intelligence resource to more closely and accurately monitor customer satisfaction, increase their customer retention rates and at the same time improve the scalability of their business, without added capital expenditure. They offer an app download on their homepage (eCourier, 2014 ) that allows customers to track the delivery in real-time. On ‘chatting’ with a customer service rep, “Nicola”, the author was informed that eCourier actually offers a customer a real-time video feed of their package from pickup to delivery. This is a unique use of IS technologies and would offer a customer a unique level of customer interaction and service. Utilizing a service such as this would offer a strategic advantage above its competitors. b. Cablecom: This company uses statistical software for data mining and survey creation. They were able to utilize these IS technologies as part of a Knowledge Management and Management Support system....

Words: 783 - Pages: 4

Disney World Case Study

...computers. B) DBMS for small handheld computing devices. C) Internet DBMS. D) mainframe relational DBMS. Answer: A Diff: 2 Page Ref: 239 44. For storing data types such as complex information or recursive data, ________ are useful. 44. ______ A) hierarchical DBMS B) OODBMS C) network DBMS D) relational DBMS Answer: B Diff: 2 Page Ref: 240 45. The fundamental principle of data administration is that all data: 45. ______ A) are recursive. B) be normalized. C) belongs to the company as a whole. D) be owned by individual departments. Answer: C Diff: 2 Page Ref: 251 46. Amoco uses ________ for real-time data transfer of oil field exploration data gathered from searches of the ocean floor. 46. ______ A) Wi-Fi technology B) Bluetooth technology C) fiber optics D) satellites Answer: D Diff: 2 Page Ref: 308 47. Third-generation (3G) cellular networks are based on ________ technology to achieve greater efficiencies and higher transmission speeds. 47. ______ A) digital B) vacuum tubes C) packet-switched D) analog Answer: C Diff: 2 Page Ref: 310 48. A Wi-Fi system can operate in two different modes. Ad-hoc mode is also known as: 48. ______ A) peer-to-peer mode. B) local area network mode. C)......

Words: 7242 - Pages: 29

Case Study Better World

...Case Study B: Better World Books 1. What are the vision, mission, and values of Better World Books? Critically evaluate them. Are they helpful to the company’s leaders in formulating strategic intent? Why or why not? Better World books has a very unique and intuitive vision in my opinion, they have found a way to make a huge profit from something that is basically is an environmental issue. Their mission is clear, they want to be the company all other companies model their companies after. They are starting a movement in which all other companies should try and emulate to be, which is a great idea because there is no cost for the books that they acquire, and at the same time turn around and make a positive impression on the earths environment and multiple communities around the world. They have taken their love for books and reading and found a way to be environmentally conscious while still creating a successful company that makes profits and bring literacy to people all over the world. Better World Books make many smart moves as a business; they invest well, and waste not. I believe that Better World Books have an ideal business blueprint that many companies can model and be financially successful while still being conscious about how you do business. 2. Analyze the ways in which BWB strives to achieve a triple bottom line. Is this business model sustainable in the long term? Why or why not? Better world books have achieved the triple bottom line......

Words: 1252 - Pages: 6

Ipr Campaign Case Study: “Best Job in the World”

...has been defined as a “concerted effort of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the third section of the paper, the analysis of the campaign is structured in three subitems with theoretical references. In the following section, a post-hoc evaluation tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of the ‘Best job in the world’ IPR campaign is a typical model of modern-day IPR campaign, which is different from traditional PR campaign in terms of the PR strategies, execution and communication channels. Therefore, research methods correspondingly adopted contrastive analysis and evaluation in a literature review in accordance with......

Words: 4484 - Pages: 18

Case Study

...systems from your experiences with business organizations in the real world. 5. Identify several challenges that a business manager might face in managing the successful and ethical development and use of information technology in a business. 6. Provide examples of the components of real world information systems. Illustrate that in an information system, people use hardware, software, data, and networks as resources to perform input, processing, output, storage, and control activities that transform data resources into information products. 7. Demonstrate familiarity with the myriad of career opportunities in information systems. The Real World of Information Systems Real World Case: eCourier, Cablecom, and Bryan Cave: Delivering Value Through Business Intelligence The Fundamental Roles of IS in Business Trends in Information Systems The Role of e-Business in Business Types of Information Systems Managerial Challenges of Information Technology Section II Foundation Concepts: The Components of Information Systems System Concepts: A Foundation Real World Case: The New York Times and Boston Scientific: Two Different Ways of Innovating with Information Technology Components of Information Systems Information System Resources Information System Activities Recognizing Information Systems Real World Case: Sew What? Inc.: The Role of Information Technology in Small Business Success Real World Case: JetBlue and the Veterans Administration: The......

Words: 24619 - Pages: 99

Kola Real - Ajegroup Case Study

...ownership of 22 factories and 120 fulfillment centers employing over 20,000 people. Its infrastructure reaches out to more than 1,000,000 retail outlets worldwide enabling Ajegroup to sell over 3 billion liters of beverages including beer, sports drinks, energetic and isotonic drinks, water, various juices and tea (1). According to the course case study, Ajegroup has expanded to several countries outside of Peru. The international company growth includes Venezuela, Ecuador, Mexico and Costa Rica. Ajegroup has been successful in each of these markets as well. As the company considers expansion in Chile, Brazil, and the U.S. (via Mexico), it is important to understand how and why it has been successful and if the same strategies will be applicable in these new emerging markets. The following strategies were instrumental in leading Ajegroup to its success: 1. In order to penetrate the local Peru soft drink market, Ajegroup packed Kola Real in old 620 ml beer bottles. 2. Instead of taking loans from banks, Ajegroup financed the growth of Kola Real with funds generated from its operations. 3. Counted on suppliers and distributed Kola Real in non-returnable bottles of 1500 and 620 ml. 4. Offer big sizes of high quality drinks at lower prices—underselling the competition. Ajegroup was able to convey the message of “fair price soft drink,” which implied to its customer base that they were not getting a lower-quality product even though they were getting more......

Words: 1449 - Pages: 6

Real Estate Case Study

...Case Study 1 Real Estate Finance May 2012 Given the chance to qualify up to a $10million dollar loan, these are three properties that caught my attention as possible investment opportunities. Owning apartment buildings is actually an investment goal that I hope to achieve within the next 10 years. Let’s look into these three different properties and see how they compare. Property 1 - Expected Total Cost of Purchase – $1,750,000 cost * 15 years @ 7% interest = $2,831,220 - Monthly Mortgage - $15,729 * 12 months = $188,748 yearly - Expected Annual Payments for Mortgage Interest – $72,000 - Expected Annual Payments for Property Taxes – $27,000 - Expected Annual Payments for Insurance – $14,000 - Expected Gross Rent Income – 14 units * $2,000/avg rent = $28,000/month = $336,00/year - Expected Net Operating Income – $336,000 - $229,748 = $106,252/year - Net Income vs Payments – $106,252 / $229,748 = .46 or 46% profit margin - Conclusion – This property seems like a gold mind. The location alone is great and in a prestigious city like Hollywood, California, the property value can only go up. The profit margin of 46% is huge and with gains like that, this location is a no brainer. I would definitely not let this property slip by, but instead jump on it, and begin to bring in the revenue. This 14 unit building is not too big where the expenses are out of control, but big enough for the rent revenue to offset by far the current expenses for......

Words: 838 - Pages: 4