Real World Case Study, "Ecourier, Cablecom, and Bryan Cave."

In: Computers and Technology

Submitted By magegarcia
Words 584
Pages 3
MGMT 221

1. Information technologies contributed to the business success of the companies depicted in the case as follows.

eCourier: eCourier was dealing with the concern of losing customers to other couriers in a blink of an eye if there was anything the customer was not satisfied with. According the chief Technology officer and cofounder Jay Bregman, “ clients are more likely to take their business elsewhere than they are to report a problem to their current courier” (Marakas & O'Brien, 2013, p. 42). Once eCourier decided to use software SeeWhy this allowed them to implement an enterprise collaboration system where customer’s, account managers could communicate regarding scheduling. This system also was a transaction processing system that processed the date inputted and analyzed for the end-users, the employees, to alert them of any changes in customers normal delivery schedules. This allowed them to adjust accordingly for any changes. (Marakas & O'Brien, 2013)
Cablecom: Cablecom was able to use the intranet and extranet to help them rach customers that were at “high risk of leaving them” (Marakas & O'Brien, 2013). By the customers filling out a survey via the extranet and then allowing Cablecom employee to receive the survey results via the intranet access or notification of the survey completion; this allowed them to contact their customers and help resolve any dissatisfactory they may have experienced.
Bryan Cave: They were able to better their business by implementing a management support system that would replace the spreadsheets they used to bill customers. By doing this they were able to use tools such as the “pricing and staffing modeling tools and historical analysis tools” (Marakas & O'Brien, 2013, p. 43). This helped the firm understand why it was okay to charge customers by the size of their project.

2. One…...

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