Rdosm

In: Business and Management

Submitted By hadary
Words 5670
Pages 23
Marketing Plan for SUBWAY
By Tharanga Siriwardena

Contact Details; Mobile 075 29726992 Email tharangaps@gmail.com

2009
Tharanga Siriwardena
Student ID 104664
8/18/2009

Table of Contents

1.0 Executive Summary……………………………………………………………2 2.1 Introduction……………………………………………………………..2 2.0 Situation Analysis……………………………………………………………...3 3.2 Competitive Analysis…………………………………………………...3 3.3 SWOT Analysis………………………………………………………4-6 3.4 P.E.S.T. Analysis………………………………………………………7. 3.5 Five Forces Analysis …………………………………………………..8 3.0 Marketing Strategy……………………………………………………………9. 4.6 Mission………………………………………………………………..10. 4.7 Core Values and Philosophy…………………………………………..10 4.8 Marketing Objectives………………………………………………….10 4.0 Target Markets……………………………………………………………11-12 5.9 Targeting………………………………………………………………12 5.10 Positioning…………………………………………………………….12 5.11 Strategies………………………………………………………………13 5.12.1 Ansoff Strategies…………………………………………13-14. 5.12.2 Porter’s Generic Strategies…………………………………..15 5.0 Marketing Mix……………………………………………………………16-17 6.12 Branding Strategy……………………………………………………..17 6.0 Recent and Future changes in Marketing Environment at SUBWAY ………18 7.0 Appendix……………………………………………………………………..19

SUBWAY 1.0 Executive Summary SUBWAY was started 43 years ago in the summer of 1965 an enterprising 17 years old young man, Fred Deluca . Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 43 years . Subway has more than 28,000 units worldwide whilst its rapid growth has attracted many investments and brought it many…...

Similar Documents